Senior Marketing Manager

Responsibilities

• Lead and Demand Generation — 40%
• Build and execute a scalable, multi-channel B2B lead and demand generation engine that increases awareness, attracts target audiences, and generates qualified leads and pipeline.
• Develop campaign strategies based on target audiences, business priorities, channel performance, and revenue goals.
• Plan and execute campaigns across appropriate channels, including email, LinkedIn, paid media, content, webinars, and other acquisition opportunities.
• Own the lead generation process from audience targeting and campaign messaging through lead capture, nurturing, qualification, and handoff to Commercial teams.
• Develop compelling prospecting content, including email sequences, LinkedIn outreach, and campaign messaging that drives engagement and conversion.
• Experiment with new channels, targeting strategies, and campaign approaches to expand reach, improve lead quality, and reduce acquisition costs.
• Partner with Commercial teams to align marketing programs with sales priorities, target accounts, and pipeline goals.
• Measure campaign effectiveness through lead volume and quality, conversion rates, cost per lead, pipeline contribution, and revenue impact.
• Creator Commerce Go-to-Market Marketing — 15%

Requirements

• 5+ years of B2B marketing experience, ideally in ad tech, affiliate marketing, performance marketing, commerce, or the creator economy.
• A demonstrated track record of building and executing multi-channel lead generation and demand generation programs tied to pipeline and revenue.
• Experience owning campaigns end to end, including audience targeting, channel strategy, messaging, execution, measurement, and optimization.
• Strong understanding of the B2B marketing funnel, including lead capture, nurturing, qualification, conversion, and sales handoff.
• Experience managing marketing budgets and evaluating campaign performance using data and measurable business outcomes.
• Hands-on events marketing experience, including producing events and generating value from third-party conferences and trade shows.
• Experience developing go-to-market campaigns, sales enablement materials, and persuasive prospecting and client-facing content.
• Working knowledge of CRM and marketing automation platforms such as HubSpot or Salesforce.
• Strong analytical skills, including the ability to build funnel reports, interpret attribution, and translate results into actionable decisions.
• Experience working cross-functionally, influencing senior stakeholders, and mentoring junior team members.

Preferred

• Experience marketing to publishers, shopping platforms, creators, affiliate partners, or brand-side social and influencer marketing teams.
• Familiarity with creator categories beyond beauty and luxury.
• Experience in ad tech, affiliate commerce, performance-based marketing, or creator monetization.

Benefits

• Voted “ Best Places to Work ,” our culture is driven by self-starters, team players, and visionaries. Headquartered in Santa Monica, the company operates sites and business services in the US, UK, EMEA and APAC. We offer top benefits including flexible time off, paid holidays, competitive comp, team events and more!
• - Health Care Plans (Medical, Dental & Vision)
• - Retirement Plan (401k Matching)
• - Life Insurance (Basic, Voluntary & AD&D), LTD & STD
• - Paid Leave Benefits (Maternity, Paternity & Medical)
• - Flexible work schedules
• - Wellness Resources
• - Equity
• We are committed to providing a culture at Connexity that supports the diversity, equity and inclusion of our most valuable asset, our people. We encourage individuality, and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics. Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we’re all in this together to drive positive change in our industry.
• The pay and commission offered may vary depending on several factors such as location, job-related knowledge, skills, and experience. Compensation packages include a variety of perks such as Commission, Equity, Competitive 401(k) Match, Rich Benefits, Hybrid schedule, and more!