Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with revenue goals and company growth
• Define positioning, messaging, and brand strategy to differentiate in a competitive SaaS landscape
• Build and manage the marketing budget, allocating resources for maximum ROI across channels
• Establish KPIs and a data-driven operating model to measure performance and optimize continuously
• Own pipeline generation targets and partner with Sales leadership on revenue planning
• Design and scale multi-channel demand generation programs (paid, organic, ABM, lifecycle marketing)
• Optimize funnel conversion rates across all stages from awareness to closed-won
• Implement and refine attribution models to understand channel performance
• Lead an integrated marketing approach across: Events (field marketing, trade shows, webinars, executive roundtables); Content (thought leadership, SEO, blogs, case studies, video); Digital (paid media, website optimization, marketing automation); Social media and community engagement; Partner and co-marketing initiatives
• Ensure consistent messaging and brand experience across all touchpoints

Requirements

• 10–15+ years of progressive B2B SaaS marketing experience, including senior leadership roles
• Proven track record of scaling marketing in a growth-stage SaaS company (ideally from ~$20M to $50M+ ARR)
• Strong expertise in demand generation and pipeline ownership
• Experience executing omni-channel marketing strategies across digital, events, content, and product marketing
• Deep understanding of SaaS metrics (ARR, CAC, LTV, conversion rates, pipeline velocity)
• Demonstrated success partnering with Sales to drive revenue outcomes
• Experience building and leading high-performing teams
• Data-driven mindset with strong analytical and problem-solving skills
• Strong communicator with the ability to convey complex ideas with clarity, confidence, and authority
• Able to read minds and leap over tall buildings in a single bound

Nice To Have

• Experience in either Fiber Management or in selling software solutions into Telcom
• Background in both PLG (product-led growth) and sales-led motions

Benefits

• Competitive salary commensurate with experience.
• Comprehensive benefits package, including health insurance, retirement plans with 401K match, remote work stipend, Learning & Development fund, and flexible vacation and PTO.
• Professional development opportunities and career growth within an innovative and rapidly growing company.
• Flexible work arrangements with a remote-first approach.