Marketing Specialist, III

Responsibilities

• Establish positioning, research target audiences, set specific goals and objectives, and develop marketing plans to reach consumers through appropriate marketing channels.
• Gather consumer and market insight data to inform strategies, increase customer conversions, and generate more qualified leads.
• Conceptualize and execute on multi-channel campaigns across the consumer journey ensuring the alignment of messaging across all channels.
• Develop creative briefs to guide creative direction for marketing campaigns that meet objectives for all advertising and public-facing communications including digital, print, and video assets.
• Evaluate effectiveness and impact of marketing campaigns and strategies through evaluating key performance metrics and optimizing as necessary.
• Establish and nurture relationships with internal and external stakeholders to ensure a collaborative working environment with the marketing and communications department.
• Plan, organize, and manage events.
• Adhere to project timelines by following through on project details and coordinating multiple tasks/projects simultaneously.

Requirements

• Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.

Preferred

• Strong writing, editing, and content development skills.
• Proficiency with digital and email marketing tools, web content management platforms (Drupal, SharePoint), and social media marketing.
• Experience using project management platforms such as Asana, Smartsheet, Basecamp, or similar tools.
• Experience with photography, video, or other multimedia content development.
• Working knowledge of basic graphic design.
• Excellent organizational and time management skills with the ability to handle multiple projects simultaneously.
• Experience in healthcare, health systems, academic medicine, or a related environment.