Director Of Marketing

Responsibilities

• B2B Strategy & Brand Positioning: Conduct a full assessment of RYNO's current marketing efforts and design a grounded, high-impact marketing plan from scratch. Drive comprehensive marketing strategy, repositioning RYNO’s market presence at the forefront of the industry.
• Partnership Program Strategy: Evaluate the competitive landscape to decide how new partnerships should integrate into our core marketing plan, setting the roadmap for strategic high-level industry influencers and vendors alliances.
• Content & Narrative Architecture: Re-define RYNO’s brand voice and develop high-impact case studies, B2B campaigns, and collateral that turn brand authority into measurable revenue through day-to-day content creation and channel management.
• Cross-Functional Revenue Alignment: Partner with sales and product teams to translate brand authority into scalable lead generation and directly support corporate revenue goals.
• Data-Driven Optimization: Establish clear KPIs across all campaigns, using market sentiment and performance analytics to continuously refine messaging and channel mix.
• Industry Presence: Serve as a key brand representative for RYNO at trade shows, conferences, and industry events.
• Other Duties: As assigned by management

Requirements

• Experience Level: 2+ years of hands-on marketing experience within B2B or agency environments (Home Services vertical experience is preferred).
• Builder Mindset: Demonstrated ability to assess existing programs, map out a cohesive strategy, and execute plans from the ground up.
• Player-Coach Mentality: High initiative, adaptability, and a strong work ethic; comfortable wearing multiple hats in a lean, fast-paced environment.
• Storytelling & Content Creation: Exceptional copywriting and B2B narrative-crafting skills with a track record of creating engaging content across digital platforms (LinkedIn, YouTube, Facebook, Instagram, Email, etc).
• Resourcefulness & Collaboration: Ability to coordinate effectively with internal team members on shared goals.
• MarTech & AI Proficiency: Familiarity with B2B marketing stacks (e.g., SalesForce, Wrike, Google Analytics, SEO tools) and practical experience utilizing generative AI tools to maximize productivity.

Benefits

• We've Got You Covered! RYNO is proud to offer a variety of benefits to support employees and their families, including:
• - Performance-based bonuses to reward excellence
• - Medical, Dental, Vision, and Life Insurance
• - 401(k) matching to help you plan for your future
• - 6 weeks of paid parental leave for new parents
• - $2000 annual tuition reimbursement for continued education
• - Monthly data stipend to support your remote work environment
• - Paid Vacation and sick time off for work-life balance
• - 11 paid holidays to enjoy throughout the year
• - Paid Days for You to reset and recharge