VP, MARKETING INSIGHTS & ANALYTICS

Responsibilities

• POSITION SUMMARY This role is responsible for leading the integrated Marketing Insights & Analytics function for Jack in the Box, uniting consumer and marketing insights, brand and competitive intelligence, and analytics into clear insights, implications, to deliver clear, actionable recommendations. Owns the development of the marketing learning agenda, research and analytics capabilities, measurement frameworks, dashboards, and performance reporting to understand what is happening, why it is happening, and where opportunities exist, to enable evidence-based decisions and improve business and marketing performance in partnership with cross-functional teams.
• KEY DUTIES/RESPONSIBILITIES: Consumer Insights & Strategic Learning Leads all consumer research and insights activities, establishing a comprehensive learning agenda tied to critical business and marketing questions. Oversees qualitative and quantitative research, including segmentation, usage & attitudes, concept testing, product testing, creative evaluation, customer journey research, brand health, and innovation validation. Develops a deep understanding of consumer needs, motivations, attitudes, behaviors, occasions, and barriers across priority customer segments. Identifies changes in consumer behavior, culture, category dynamics, and purchase motivations that may impact the business. Synthesizes research into clear insights, implications, and recommendations for Marketing and cross-functional partners. Marketing Insights & Performance Develops an integrated view of marketing and business performance by connecting sales, traffic, transactions, customer, menu, media, promotional, and brand data. Identifies the key drivers of business performance and provides clear diagnostics on areas of strength, weakness, risk, and opportunity. Evaluates the performance of marketing programs, promotions, products, campaigns, and customer initiatives against established objectives. Conducts deep-dive analyses to uncover performance drivers and answer critical business questions. Establishes clear benchmarks and performance standards to improve organizational understanding of what drives results. Brand & Competitive Intelligence Leads measurement and ongoing assessment of brand health, consumer perceptions, consideration, preference, relevance, and other key brand indicators. Builds a comprehensive view of the competitive landscape, including competitor marketing, promotional activity, menu innovation, pricing, value, media investment, digital activity, and brand positioning. Creates regular competitive and marketplace intelligence reporting for Marketing and executive leadership. Identifies emerging threats, shifts, and opportunities and translates them into clear implications for the business. Develops benchmarks that enable Jack in the Box to understand its performance relative to competitors and the broader category. Sales & Menu Analytics Leads analytics related to system sales, same-store sales, traffic, transactions, check, dayparts, channels, products, categories, promotions, and menu performance. Develops reporting and analytical frameworks that identify the drivers of sales performance and customer behavior. Partners with Product Marketing, Culinary, Finance, and Operations to evaluate product launches, promotions, pricing actions, menu changes, and innovation. Evaluates product and menu performance, including trial, mix, incrementality, attachment, repeat behavior, and other relevant performance measures. Identifies opportunities through menu, category, occasion, and purchase behavior analytics. Provides data-driven performance analysis and insights into forecasting & business planning. Customer & Loyalty Analytics Leads customer analytics across acquisition, retention, frequency, churn, reactivation, digital engagement, loyalty, and customer lifetime value. Develops and maintains customer segmentation and behavioral frameworks that improve understanding of Jack in the Box customers. Partners with Digital & Growth Marketing to evaluate loyalty, CRM, personalization, digital adoption, and customer engagement performance. Partners with Technology and Data teams to strengthen first-party customer data, analytical capabilities, and customer measurement. Advances predictive analytics and modeling capabilities that improve understanding of customer behavior and marketing performance. Media & Marketing Effectiveness Analytics Leads measurement of marketing effectiveness across paid, owned, earned, digital, social, CRM, and other marketing channels. Establishes measurement frameworks for campaigns and marketing investments, including marketing mix modeling, attribution, incrementality testing, media effectiveness, and ROI analysis. Develops an integrated view of marketing investment and its relationship to customer behavior, sales, transactions, and brand outcomes. Data, Reporting & Analytics Capabilities Establishes dashboards, reporting tools, scorecards, and analytical frameworks that provide clear and actionable visibility into marketing and business performance. Creates consistent definitions, methodologies, and measurement standards across Marketing. Partners with Technology, Data, Finance, and other functions to improve data quality, accessibility, integration, and usability. Advances analytics capabilities, tools, models, and methodologies to improve the speed and quality of decision making. Performs other related duties, tasks, and responsibilities as required, assigned, and directed.

Requirements

• Education - Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Psychology, Market Research, Analytics, Data Science, or related field required.

Preferred

• MBA or advanced degree preferred.

Benefits

• medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.