Digital Marketing & Analytics Specialist

Responsibilities

• Execute digital marketing initiatives aligned with business priorities established by senior leadership and commercial teams.
• Partner with commercial leaders to understand business objectives, target audiences, and campaign requirements.
• Create, publish, and maintain content across company websites, email campaigns, and social media platforms.
• Manage content calendars, campaign schedules, approvals, and launches.
• Administer email marketing and social media activities, including audience segmentation, scheduling, testing, and campaign deployment.
• Ensure content is accurate, consistent, on-brand, and appropriate for the intended audience and channel.
• Support the administration, reporting, and optimization of digital marketing platforms, analytics tools, campaign tracking, and performance measurement capabilities.
• Collaborate with IT to maintain system integrations, website technologies, security, privacy, and data governance across digital marketing platforms.
• Develop dashboards and recurring reports that communicate marketing performance and business impact.
• Analyze campaign, content, and channel effectiveness to identify trends, opportunities, and areas for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field; or equivalent professional experience.
• 4-6 years of experience managing digital marketing programs, marketing analytics, marketing operations, or related digital marketing initiatives.
• Experience managing digital marketing initiatives across websites, email platforms, social media channels, and marketing automation platforms in a B2B, manufacturing, or industrial environment.
• Experience with CRM and marketing automation platforms required; HubSpot experience strongly preferred.
• Experience using analytics, campaign measurement, reporting, attribution, and conversion tracking tools to evaluate performance and provide business recommendations.
• Experience creating and managing digital content using content management, design, marketing, and AI-assisted content creation tools.
• Working knowledge of SEO, AEO, AI-enabled search, keyword research, website optimization, performance testing methodologies, and emerging digital marketing technologies, including AI-assisted content creation and marketing automation tools.
• Strong analytical, organizational, project management, writing, editing, and content management skills, with attention to detail and the ability to manage multiple priorities and deadlines.
• Experience with website content management systems, basic web development concepts, and analytics/reporting platforms such as Google Analytics, Google Search Console, Microsoft Clarity, Power BI, HubSpot, or similar tools.
• Familiarity with CRM integrations, marketing automation, lead lifecycle management, website accessibility, privacy requirements, and digital governance best practices.