Manager, Artist & Marketing Insights

Responsibilities

• Data Analysis & Synthesis: Collect, organize, and analyze performance data from HYBE America’s data infrastructure, focused on key sources like streaming platforms, social media, advertising, and third-party tools (e.g. Luminate, Chartmetric, DSP dashboards) to inform a holistic view of artist and campaign performance.
• Strategic Reporting: Serve as the central information hub for QC. Create comprehensive weekly strategic progress reports, and immediate marketing impact reports around key timeline moments (like single releases, video/content drops, social campaigns) to QC and HYBE leadership teams. These reports should translate an array of raw data and important marketing metrics into cohesive updates, rich with context and rationale of what’s going well and what isn’t, as well as takeaways, and any suggestions or key decisions.
• Rapid Response Analysis: Provide same-day analytical support for ad-hoc tactical inquiries to assist the artist team and executive leadership in high-stakes decision-making, including expanding or altering the scope of social and content campaigns based on what the data shows.
• Benchmarking & Goal Setting: Proactively define performance benchmarks with the central Business Intelligence team and QC leadership team. Document and regularly communicate progress towards benchmarks, and campaign goals to artist and executive leadership.
• Executive Communication: Create and present narrative updates, informed by data and inclusive of strategic recommendations to the label team. Shape the ongoing internal narrative around QC artist performance, helping cross-functional teams across HYBE understand the strategic direction and impact of marketing decisions.
• Artist/Creative Advocate: Advocate QC core audience and performance metrics in internal planning sessions to ensure marketing strategies are data-driven, and creative strategy remains aligned with existing benchmarks and long-term goals.
• Maintain Cultural Awareness: Stay on top of cultural trends that impact QC artists, their peers and related genres, and the music industry as a whole. Stay tuned in to fan consumption trends across streaming platforms, social media, and the internet at large.

Requirements

• 5+ years of experience in Marketing or Data across the music, entertainment, media, or sports industries
• Bachelor's degree required, coursework in SQL, Python, Statistics, Data Visualization, and related.
• Strong proficiency in SQL and/or Python for working with data warehouses (Snowflake, Databricks, BigQuery) and automating workflows.
• Experience working with BI visualization platforms such as Tableau, Looker, or Omni.
• Experience with core music and social platforms is a must, e.g. native analytics dashboards of YouTube, Luminate, Co:Brand, Meltwater, Chartmetric, DSP “for artists” dashboards and portals, etc.
• Proficiency in Google Slides, Powerpoint, or Canva to create custom visual presentations
• Excellent verbal and written communication skills
• Capable of absorbing and processing high volumes of information
• Excellent time management skills with the ability to prioritize across concurrent responsibilities and requests
• Familiarity with hip-hop culture, youth trends, social platforms, and consumer behaviors required

Preferred

• Experience and understanding of influencer and viral marketing campaigns, familiarity with music data collection and inference, including from DSPs, paid and earned media impressions, social engagement and localized reports.

Benefits

• Medical, dental, and vision insurance
• Company 401(k) match up to 5%
• Flexible paid time off
• FSA
• Life insurance
• Wellhub membership that gives you access to gyms and fitness studios
• Excellent parental leave policies