Marketing Analyst II | Full-Time | Acrisure Arena

Responsibilities

• Plan, design, and execute email and CRM campaigns with deployment via database, SMS, and app messaging, aligned with marketing directives, sales, and business objectives
• Develop campaign timelines, messaging strategies, and audience segmentation based on provided guidelines, working in conjunction with box office, sales, marketing & OVG corporate premium sales teams
• Create content for emails and landing pages based on predefined content blocks or HTML codes
• Build and test campaigns in Salesforce Marketing Cloud using templates and predefined workflows, including custom automations and journeys
• Monitor A/B test results and implement learnings into future campaigns
• Manage data accuracy, consistency, and integrity within Salesforce Marketing Cloud
• Maintain accurate campaign records and documentation for reporting purposes
• Maintain and update customer segmentations and account and ticket records for purchasing trends
• Monitor automations' and journeys' performance, understanding how they were built and being able to identify the cause of functional issues
• Track campaign performance metrics (open rates, click-through rates, conversions, unsubscribe rates, etc.)