Marketing Reporting Analyst

Responsibilities

• General Purpose: The Marketing Reporting Analyst is responsible for gathering, organizing, and interpreting marketing data from multiple channels (paid search, social, email, display, etc.) to evaluate campaign effectiveness, forecast trends, and support budget allocation decisions. The position handles all customer surveys and insights for the organization. This position could be based out of any of Alpine Bank’s locations, pending available space.
• Responsible for developing executive reporting and deeper level reporting for the company and the marketing department.
• Monitors and forecasts marketing performance in all PESO stages, allowing lifecycle stage reporting to educate and inform on performance level of marketing efforts.
• Identifies trends and correlated data early in a marketing campaign process to ensure strategic goals are met.
• Builds and maintains dashboards in Power BI, Looker Studio, or other contemporary reporting systems.
• Supports budget allocation decisions by modeling expected ROI within the funnel reporting process.
• Designs, develops, implements, analyzes, and reports the annual customer loyalty survey, distributing results to Management.
• Designs, develops, implements, analyzes, and reports the monthly customer onboarding survey, distributing results to Management.
• Develops market position reports for the company and its operating units as requested.
• Performs special studies and develops data and information, assessment and recommendations as requested.

Requirements

• A bachelor’s degree in Marketing Research, Data Analytics or MIS preferred.
• Possession of, or ability to obtain a valid Colorado Driver’s License required.
• A minimum of two years of experience providing data analysis to an organization, work within a banking environment is preferred.
• An equivalent combination of education and experience may be substituted.
• Deep understanding of event causing relative data and highly correlated leading indicators to determine success early in a marketing campaign process.
• Ability to communicate and collaborate with team members to ensure superior results and team success.
• Ability to implement new ideas or potential solutions without prompting.
• Skill in identifying problems and using logic, judgment, and data to solve problems most desirable for the company.
• Understanding how to identify problems and willingness to make recommendations to address them.
• Effectively managing one’s time and resources to ensure that work is completed efficiently.