VP of Marketing

Responsibilities

• Role: To improve the Credit Union's competitive position, consistent with its mission, vision, and core values, within the markets served; develop objectives, policies and programs for marketing and public relations activities of the Credit Union; plan, direct, and coordinate the efforts of marketing and sales toward the accomplishment of overall objectives and strategic tactics; supply advice and assistance to the Chief Experience Officer (CXO) and other operating units within the credit union.
• Develops, proposes, gains acceptance for, and implements a strategic marketing plan designed to meet the credit union’s short- and long-term marketing objectives.
• Directs marketing planning, including an analysis of competitive products/services and selling techniques, legislation, budgets, pricing and distribution.
• Oversees the marketing department: hires, trains, directs, and evaluates employee performance; recommends promotions/transfers and salary adjustments.
• Collaborates with the Chief Marketing Officer to modernize the credit union’s digital marketing ecosystem through AI-driven search optimization, omnichannel content strategy, marketing automation, digital analytics, personalization, and performance marketing initiatives that support member growth and engagement.
• Measures and reports marketing campaign results on a monthly, quarterly, and annual basis.
• Conducts market research and recommends product/service modifications or improvements.
• Directs the oversight of special events; monitors planning, schedules and implementation as required for proper execution of each event. Coordinates the annual meeting, including production of reports, facilities, and meeting logistics.
• Manages member complaint/grievance response activity.
• Maintains brand standards and ensure compliance across all marketing channels.
• Ensure departmental tools, including Flight Sheets, are maintained and effective.
• Performs other duties as assigned by the Chief Marketing Officer (CMO).

Requirements

• Five years to eight years of similar or related experience.
• BA/BS Undergraduate degree in Marketing or related field.
• Interpersonal Skills: Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.
• Creative writing and knowledge of target marketing required.
• Must possess organizational and analytical skills.
• Must be able to coordinate a variety of projects. Experience with JIRA and Agile project management preferred.
• Must possess PC skills and be able to run spreadsheets, word processing, and publishing software as well as other general office equipment.