Marketing Director

Responsibilities

• HubSpot and marketing operations
• Own KSG's HubSpot instance: contact and company properties, lists, workflows, lead scoring and lifecycle stages
• Build and maintain attribution and dashboards that show marketing's contribution to pipeline
• Keep the database clean, segmented and aligned with the sales team's prospecting lists
• Email marketing
• Plan and run nurture sequences, newsletters and campaign emails for prospects and clients
• Write, design and A/B test emails; improve open, click and reply rates over time
• Manage deliverability: domain authentication, list hygiene and sending reputation
• SEO
• Own the keyword strategy for KSG's core markets: SLG sales, public sector, utilities and outsourced business development

Requirements

• 5+ years in B2B marketing, with at least 2 years owning demand generation or digital marketing
• 3+ years of hands-on HubSpot experience (Marketing Hub required; Sales Hub a plus), including workflows, lists, lead scoring, reporting and CRM data management
• Proven email marketing results: building nurture programs, segmentation, A/B testing and managing deliverability
• Demonstrated SEO results: keyword research, on-page and technical SEO, and measurable gains in organic traffic or rankings, using tools such as Google Search Console, GA4, Semrush or Ahrefs
• Working knowledge of AI search optimization (also called AEO or GEO): how large language models and AI search tools select and cite sources, and how to structure content and schema to earn those citations
• Strong writer and editor who can turn complex services into clear, persuasive copy
• Comfortable with data: you set goals, track them and report on pipeline impact, not just activity

Preferred

• Experience marketing to or for companies that sell into government, utilities, healthcare or other regulated markets
• Background at an agency, outsourced sales firm or professional services business
• HubSpot certifications (Marketing Hub, Inbound, Email Marketing or SEO)
• Experience with schema markup, structured data and AI visibility tracking tools
• Experience with LinkedIn advertising and account-based marketing
• Basic web skills: editing site pages and landing pages without a developer
• Bilingual English/Spanish