Marketing Director

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals, emphasizing digital channels such as social media, paid advertising, SEO, SEM, and email marketing.
• Lead the planning and management of paid advertising campaigns across platforms including Google Ads, Facebook Advertising, and other social media advertising campaigns to boost brand visibility and lead generation.
• Oversee website management using content management systems like WordPress and ensure optimal performance through SEO tools, keyword research, and technical SEO best practices.
• Utilize web analytics reporting tools such as Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
• Coordinate content creation efforts including graphic design using Adobe Creative Suite (Photoshop, Illustrator) and content management to produce engaging multimedia assets that resonate with target audiences.
• Implement marketing automation strategies to streamline campaigns, nurture leads, and improve conversion rates through personalized messaging.
• Manage cross-functional teams to ensure cohesive execution of digital marketing campaigns while maintaining high standards of quality in graphic design, web development (HTML/CSS/JavaScript), and copywriting.
• Conduct regular performance marketing reviews to optimize paid search marketing efforts and improve ROI through data analysis and testing.
• Drive B2B marketing initiatives by developing targeted outreach strategies that leverage social media marketing techniques and web analytics insights.

Requirements

• Bachelor's (Preferred)
• Meta Ads: 1 year (Required)
• Proficiency with SEO tools, Google Analytics, Google AdWords (Google Ads), SEM strategies, and web analytics reporting tools.
• Strong understanding of conversion optimization techniques to enhance user experience and increase engagement metrics.
• Expertise in Adobe Photoshop, Adobe Creative Suite applications, WordPress, HTML/CSS/JavaScript for website management and graphic design.
• Experience managing paid advertising campaigns on platforms like Facebook Advertising and Google Ads with proven results in paid search marketing.
• Skilled in content creation across multiple formats including blogs, videos, infographics, and social media posts tailored for digital marketing campaigns setup.
• Knowledge of marketing automation platforms to streamline workflows and nurture leads effectively.
• Ability to analyze web analytics data using tools like Google Analytics or SQL for detailed performance insights.
• Strong technical proficiency in website management systems such as WordPress or other content management systems; familiarity with Google Tag Manager is a plus.

Benefits

• Flexible schedule
• Paid time off