Director, Marketing

Responsibilities

• Own and evolve GolfNow’s integrated consumer marketing strategy, connecting brand, acquisition, repeat booking, retention, and reactivation to ambitious growth objectives.
• Develop strategies and programs that increase new booker acquisition and move more golfers from their first booking to their second, third, and beyond.
• Turn golfer insights, marketplace dynamics, and business priorities into high-impact marketing programs across brand, CRM, performance media, promotions, activations, content, and other consumer channels.
• Build a stronger marketing operating model that improves speed, clarifies ownership and decision rights, and enables teams to move from strategy to execution more effectively.
• Lead and develop a high-performing marketing team, setting clear goals, raising the strategic bar, and creating an environment where people can do their best work.
• Create strong, integrative partnerships across Product, Marketplace, Analytics, Creative, Revenue, CRM, Performance Marketing, and Brand to unlock new growth opportunities and improve business performance.

Requirements

• Significant experience leading consumer, brand, or integrated marketing within a direct-to-consumer, marketplace, digital, subscription, ecommerce, or similarly growth-oriented business.
• A track record of developing marketing strategies that build brands while also driving measurable acquisition, engagement, retention, or revenue growth.
• Deep understanding of consumer segmentation, positioning, messaging, integrated campaigns, and customer lifecycle strategy.
• Experience leading complex, cross-functional marketing initiatives across multiple channels and functions.
• Strong commercial instincts and the ability to connect consumer behavior, marketing investment, and performance data to business growth.
• Experience leading, developing, and inspiring high-performing teams.
• Strong executive presence and the ability to influence senior stakeholders, build alignment, and lead through complexity.
• An analytical mindset and comfort using data, testing, and measurement to make strategic decisions.
• Excellent written, verbal, and executive communication skills.

Preferred

• Bonus points for: Experience in digital marketplaces, ecommerce, travel, sports, entertainment, or consumer technology; partnership with CRM, performance media, Product, and Revenue teams; promotional strategy and customer activation; lifecycle and retention marketing; and a passion for understanding consumer behavior and translating insight into action.

Benefits

• health insurance
• retirement plans
• paid time off
• etc.