Head of Paid Marketing

Responsibilities

• Paid media strategy and results. Account structure and testing methodology with our external media-buying partner-they execute, you direct.
• Scaling and budget doctrine. Lead quality end-to-end; stop teaching the algorithm to bring us men who can't afford the program. A CPM-reduction program.
• Growth economics. You own the forecast - revenue → calls → cost per qualified call → spend → creative volume -and rebuild it monthly. You allocate budget across Meta, Google/YouTube and Bing.
• Creative and messaging direction -our biggest gap and your biggest lever. You own the flywheel: mine sales calls and best-customer language → turn that language into hooks, angles, and ads → iterate based on which calls actually close.
• Avatar architecture -high-income professionals and the broad market - and every ad concept ships with a written hypothesis, target avatar, and rationale.
• Watch our ads and VSL the way a prospect would and tell us what they actually make you feel. AI pre-checks are fine; AI-only reviews are not.
• You must be able to write (VSL copy and direct-response copy) and you write it yourself when it matters most; otherwise you brief and direct the copywriters.
• You own the VSL improvements and iterations, creative volume and diversity targets, and final quality control on everything that ships.
• Compliance and account safety. After handover: the compliance guide, the final-review gate on every ad and page, the multi-account testing ladder, platform-policy watch, and the playbooks for operating through restrictions.
• Data, tracking, and attribution. You own our conversion-event architecture, what we send to each platform and at what quality threshold, one of our most important levers on lead quality.

Requirements

• Ran or led marketing for offer(s) doing $1M+/month within the last 18 months –verifiable
• Deep high-ticket call-funnel experience –optimizing to booked call and sale, not to lead
• Expert Meta media buying with real Andromeda-era fluency –creative-as-targeting, concept-level testing, pixel conditioning –familiar with what experts like Jeremy Haynes teach, and able to teach it back to our team
• Proven creative and hook direction, with receipts (ads you directed and the numbers behind them)
• Managed a marketing team of 5+ (copywriters, editors, media buyers, social media managers) to a visibly high standard
• Built or rebuilt marketing processes and lifted the output quality of a creative team (editors, designers, copywriters), not just managed headcount
• Compliance-sensitive vertical experience: you've operated where an account can die overnight

Preferred

• Google Ads at expert level (strong working competence is preferred)
• Experience in a relationship, men's transformation, or adjacent emotional-transformation niche, and specific concepts you'd test for a marriage offer
• Hyros, GoHighLevel, ClickFunnels fluency; split-testing tooling that tracks from opt-in to sale (like convert.com)
• An entrepreneurial or intrapreneurial background

Benefits

• Work from Anywhere - Fully remote position. Core hours in a European or Dubai time zone.
• Performance Bonus - Annual bonus of up to 10% of your fee, tied to targets fully within your control.
• Tools Covered - Software and AI tools (Claude, ChatGPT, and similar) paid for by the company.
• Ownership & Impact - You won't just fill a role; you'll build the systems and processes.