VP, Marketing Distribution

Responsibilities

• The Vice President, Distribution Marketing is the senior marketing leader for Kemper Distribution and sets marketing strategy and leads the capabilities that translate business, product, channel, and customer priorities into market-facing and field-facing execution.
• This leader will integrate historically separate P&C and Life marketing capabilities into a cohesive Distribution model, while maintaining differentiated approaches where product, channel, or customer needs require them.
• The role leads brand activation within enterprise standards and oversees product marketing, sales materials, content, campaigns, social media, incentive trips, events, and training content.
• The role will lead product marketing and go-to-market strategies for P&C and Life products, translating complex insurance offerings into clear, compelling value propositions for agents, sales teams, and customers while supporting product launches, enhancements, and strategic market initiatives.
• The role is a strategic partner to Distribution, Product, Digital, Corporate Brand, and other enterprise leaders.
• The role will work in partnership with corporate brand governance and has broad authority to design and implement the Distribution Marketing operating model within established enterprise, financial, regulatory, and risk parameters.
• The VP will oversee marketing budgets, agency and vendor relationships, and performance measurement, using customer, agent, market, and competitive insights to optimize marketing investments and drive measurable business results.
• The role owns Distribution-level brand activation within enterprise brand standards and partners closely with Corporate Marketing on brand governance and Digital/Lead Generation on customer acquisition initiatives, ensuring clear accountability and alignment across marketing channels.
• Core Leadership and Organizational Scope:
• - Lead an organization of approximately 15-20 marketing professionals across multiple disciplines.

Requirements

• Significant progressive leadership experience in marketing, distribution marketing, product marketing, customer marketing, sales enablement, or a related discipline.
• Experience leading multi-disciplinary marketing organizations in a complex, national business; insurance or financial services experience strongly preferred.
• Demonstrated success developing marketing strategies that support sales, distribution, product, and customer objectives.
• Experience integrating or transforming organizations, capabilities, or operating models.
• Strong experience with brand activation, product marketing, campaigns, content, social media, sales enablement, events, and marketing performance.
• Executive presence and the ability to influence senior leaders across organizational boundaries.
• Bachelor's degree or equivalent experience required; advanced degree preferred.