Channel Marketing Manager

Responsibilities

• Translate GTM strategies and priorities into actionable programs, plans, timelines, and deliverables.
• Lead end-to-end program planning and execution across channels and customer touchpoints.
• Coordinate cross-functional teams and partners to ensure alignment, accountability, and timely execution.
• Identify execution risks, dependencies, and resource needs and escalate strategic issues as appropriate.
• Establish and maintain program processes, tools, and best practices.
• Execute customer and channel initiatives that support sales and commercial priorities.
• Coordinate distributor, showroom, merchandising, customer engagement, and promotional programs.
• Partner with Sales and channel stakeholders to ensure programs meet customer and business needs.
• Support consistent execution of GTM strategies across markets and channels.
• Manage implementation of promotional and customer programs based on established strategies and objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in GTM, channel marketing, trade marketing, sales strategy, program management, or related fields.
• Demonstrated experience managing cross-functional programs from planning through execution.
• Strong analytical, budget management, and problem-solving skills.
• Experience working with distributors, channel partners, or customer-facing programs preferred.
• Strong communication, organization, and stakeholder management skills.
• Industrial, manufacturing, distribution, or durable goods experience preferred.
• Willingness to travel up to 35%.