Channel Marketing Manager

Responsibilities

• Spot the process gaps where AI can take work off the team’s plate, starting with our own internal processes and reporting first.
• Build the lighter solutions yourself — the quick, low-code fixes that relieve day-to-day churn.
• Route the bigger needs, well-scoped and RAI/SFI-ready, to WDS Business Strategy & Operations, where enterprise-grade agents and funding sit, so the business gets the right tool for the job.
• Take AI to our partners and put it to work across the customer journey, so every account person has a clear AI pitch for the end customer and we grow partner AI adoption.
• Champion AI adoption across the function and region, helping teams build the daily habits that make AI stick.
• Create a pipeline of AI opportunities, prioritized on business value, scalability, and feasibility, and lead the pilots with clear success criteria for what gets scaled.
• Apply AI within the retail labor ecosystem itself — from field insights and training to labor optimization, reporting, and measurement.
• Share learnings, best practices, and successful use cases across North America and with global stakeholders.
• Lead the visual merchandising strategy, aligning investments to business priorities, product launches, and retailer opportunities.
• Own execution from planning and installation through refreshes and ongoing maintenance.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Public Relations or related field AND 4+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience OR equivalent experience.
• Master’s Degree in Business Administration, or related field AND 6+ years Digital, Retail, Channel Marketing, Marketing, Retail Sales, or commercial sales experience OR Bachelor's Degree in Business, Marketing, Communications, Public Relations or related field AND 8+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience OR equivalent experience.

Preferred

• 1+ year(s) project leadership/generic management experience.