Deputy Director, Campaign Planning & Channels Management

Responsibilities

• Campaign Strategy & Planning:
• - Design and lead campaign strategies that support the foundation’s brand and key initiatives, working closely with regional offices, advocacy and program colleagues and external partners to amplify impact and drive outcomes.
• - Direct campaign strategists in the implementation of campaigns across offline and digital platforms, including proactive strategies to enhance the foundation's news relevance and manage risks to reputation.
• - Partner with the Global Brand Experience team to develop creative briefs and content strategies that reflect audience insights, channel best practices, and historical performance data.
• - Partner with the Analytics and Insights team as well as vendors to ensure rigor and accuracy in measurement, insights, and reporting.
• Channel Strategy & Management
• - Develop and implement long-term digital channel strategy for audience engagement, acquisition, and retention across owned channels, including approach to global and regional digital channel expansion, and integration with global campaigns.
• - Manage multi-tiered network of digital and social media channels, consistently engaging target audiences with meaningful content and delivering on key moments and campaigns, through an aligned content strategy and calendar.
• - Lead audience development and engagement strategies for brand and leadership social media channels, GatesFoundation.org, the Optimist newsletter, creators, and paid media.
• - Articulate how channel strategy drives engagement with key audiences, including developing and maintaining audience segment definitions and personas using audience research and digital channel metrics.

Requirements

• Bachelor’s or master’s degree in communications, Marketing, Journalism, or related field with 10+ years of progressive professional experience in a similar leadership role, or equivalent combination of education and experience.
• Strong expertise in campaign planning, digital channel strategy, audience engagement, and content marketing. Deep knowledge of digital channel landscape, digital marketing trends, social media management, CRM and email marketing, web strategy, audience segmentation, and paid media.
• Excellent people management skills with demonstrated ability to recruit, develop, and lead diverse teams. Experience managing multiple projects simultaneously in dynamic, matrixed environments.
• Demonstrated excellent written and oral communication skills. Ability to offer creative solutions to complex problems and navigate effectively with internal and external partners.
• Ability to travel up to 15% domestic and internationally
• Must have unrestricted work authorization in the country where this position is located. The Foundation does not provide immigration-related sponsorship for this role. This includes direct company sponsorship and any work authorization requiring a written submission or other immigration support from the company (eg: H-1B, O-1, L-1, E, OPT, STEM-OPT, CPT, TN, J-1, etc.).

Preferred

• Experience working in nonprofit, public health, government, communications agency, or private sector organization strongly preferred. International experience and cultural proficiency a plus.

Benefits

• The Foundation We are the largest nonprofit fighting poverty, disease, and inequity around the world. Founded on a simple premise: people everywhere, regardless of identity or circumstances, should have the chance to live healthy, productive lives. We believe our employees should reflect the rich diversity of the global populations we aim to serve. We provide an exceptional benefits package to employees and their families which include comprehensive medical, dental, and vision coverage with no premiums, generous paid time off, paid family leave, foundation-paid retirement contribution, regional holidays, and opportunities to engage in several employee communities. As a workplace, we’re committed to creating an environment for you to thrive both personally and professionally.