VP Chief Marketing Officer

Responsibilities

• Develop and execute a comprehensive marketing and communications strategy that enhances public perception, increases national and international brand visibility, and drives audience engagement.
• Craft and manage marketing programs aligned with the Foundation's mission and strategic plan, driving visitation to Taliesin West (AZ) and Taliesin (WI), expanding digital engagement, and strengthening the relevance of Wright’s ideas for contemporary audiences.
• Collaborate closely with the President/CEO and senior leadership to advance and operationalize strategic-plan priorities within the VP/CMO’s areas of responsibility, establishing annual goals, measurable outcomes, and cross-functional initiatives as appropriate.
• Oversee integrated marketing and communications, including digital, social media, public relations, advertising, graphic design, and enterprise brand standards, ensuring a unified institutional message and experience.
• Lead efforts to strengthen and elevate the Foundation’s brand through creative marketing campaigns that reach new and existing audiences, position Taliesin and Taliesin West as distinctive cultural destinations, and extend the relevance of Wright’s ideas nationally and internationally.
• Staff and serve as the principal staff liaison to the Foundation Board’s Brand Stewardship Committee, engaging committee members as strategic thought partners in strengthening the brand, protecting its integrity, and extending the organization’s reach.
• Provide institutional marketing, brand, and communications support for major Foundation programs, initiatives, and strategic partnerships, including work led by Advancement, Public Engagement, Taliesin Institute, Preservation, and external collaborators, ensuring thoughtful positioning, audience strategy, and coordinated communications support.
• Serve as a senior ambassador for the Foundation, representing its brand and mission with media, institutional and commercial partners, and other external stakeholders as appropriate, in coordination with the President/CEO and senior leadership.
• Supervise the production of the Frank Lloyd Wright Quarterly and other editorial materials.
• Establish metrics for success and lead market research initiatives to measure and adjust strategies based on data-driven insights.

Requirements

• Bachelor’s degree required; master’s degree in marketing, communications, business, brand management, or a related field preferred.
• Substantial senior-level professional experience in marketing, communications, brand management, digital marketing, and related functions is required, with a track record of translating strategy into measurable audience and earned-revenue growth.
• Demonstrated experience with licensing, intellectual property, consumer products, and brand partnerships is required; experience stewarding an iconic, heritage, design, lifestyle, or other highly recognized brand is highly desirable.
• Experience with strategic oversight of retail, ecommerce, merchandising, or direct-to-consumer functions is a plus.
• Dynamic, creative leader with strong interpersonal skills and the ability to inspire and influence diverse stakeholders.
• Hands-on management style with a collaborative, solutions-oriented approach.
• Excellent written and verbal communication skills, and a talent for storytelling.
• Passion for the Frank Lloyd Wright legacy and a commitment to preserving and promoting his vision.
• Comfort operating at the intersection of mission, cultural stewardship, brand, and commerce, with the judgment to pursue growth without compromising the integrity of Wright’s legacy.

Preferred

• experience stewarding an iconic, heritage, design, lifestyle, or other highly recognized brand is highly desirable.

Benefits

• A comprehensive benefit package is also provided, for which a general overview can be found on the Foundation’s website at www.franklloydwright.org/careers.