VP, Analytics

Responsibilities

• Lead a high-impact portfolio of life sciences measurement and analytics work while continuously innovating the standard for our practice. You will turn measurement strategy into credible evidence of marketing impact, serve as a trusted advisor to clients, and mentor the Applied Intelligence team to grow their skills and advance our offering.
• Portfolio & Team Leadership: Drive Portfolio Operations: Set clear priorities across accounts, resolve delivery and resourcing conflicts, and proactively manage risks before they escalate.
• Lead & Mentor with Humility: Build high-performing, self-directed teams, develop future leaders, and foster a supportive environment that ensures consistently elevated work across all clients.
• Maintain High Standards: Establish standards for measurement plans, KPI definitions, testing agendas, tagging and data quality, dashboard QA, and issue resolution.
• Adapt & Scale Capabilities: Keep the portfolio structured for seamless delivery as client needs evolve, aligning the right talent to the work and identifying new areas where analytics can add value.
• Client Advisory & Cross-Functional Collaboration: Advise Senior Clients: Translate complex evidence into clear, commercially grounded insights, clarifying what the data means for client businesses and recommending practical next steps.
• Unite Agency Disciplines: Partner closely with Account, Creative, Media, Strategy, and Technology teams to connect integrated programs to brand, HCP, and patient outcomes, using channel performance to guide ongoing optimization.
• Elevate Reporting Quality: Ensure teams turn performance and outcomes data into actionable recommendations that directly inform client investment decisions.
• Data Strategy, Privacy & AI Innovation: Navigate Complex Data Ecosystems: Collaborate on data, platform, and vendor decisions that strengthen HCP and patient measurement while staying ahead of privacy, consent, MLR, and HIPAA compliance requirements.
• Champion AI & Modern Workflows: Apply AI and automation to modernize analytics workflows, bringing clarity and speed to complex measurement environments.

Requirements

• Experienced Analytics Leader: You bring 12+ years of agency or client-side measurement and analytics experience, with a proven track record of managing complex portfolios, client relationships, and high-performing teams.
• Life Sciences Expert: You possess deep experience across HCP and patient/DTC marketing, ideally supported by exposure to payer or provider dynamics.
• Tech & Platform Fluent: You are well-versed in media, CRM, web analytics, HCP identity, claims and patient data, and BI tools. You can evaluate a client’s data maturity and partner with technical teams to shape practical vendor and platform solutions.
• Master of Measurement & AI: You bring deep expertise in cross-channel measurement, incrementality, testing agendas, and attribution, paired with hands-on experience applying AI and automation to analytics workflows.
• Agile Communicator: You translate complex technical concepts into clear, engaging stories that align internal stakeholders and influence senior decision-makers.
• Humble Collaborator: You lead with a strong growth mindset, leaving ego at the door to build self-directed teams, adapt quickly to changing needs, and deliver exceptional work together.
• Educated & Curious: You hold a Bachelor’s degree (preferably in Business, Mathematics, Statistics, or Economics) or equivalent work experience, with an advanced degree preferred.

Benefits

• MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.
• MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.