Vice President, Product Marketing

Responsibilities

• Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution
• Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation
• Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies
• You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition
• Partner with the Customer Success team to drive adoption through supporting materials and campaigns
• Drive the overall GTM activities around new product releases and launches
• Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings

Requirements

• Bachelor’s Degree in Business, Marketing or related field. MBA preferred.
• 12+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning
• Experience building and managing teams of product marketers
• Experience seeing company through late-stage startup growth cycle