Vice President of Product Marketing

Responsibilities

• Shape the Portfolio and Solution Narrative - Craft compelling positioning and messaging that articulates Workiva’s value proposition and resonates with buyers of finance, sustainability and GRC solutions, clearly differentiating Workiva in competitive markets - Lead the storytelling around how Workiva AI is transforming how finance, sustainability, and GRC leaders operate and deliver results they can’t afford to get wrong
• Lead and Scale a World-Class Product Marketing Team - Lead, inspire, and develop a global team of ~30 product marketing professionals - Model how to work with AI to empower and accelerate what the team delivers - Build a culture of strategic thinking, collaboration, and high performance - Recruit, mentor, and develop exceptional product marketing talent, helping the team grow in influence and impact across the company
• Drive Category-Leading Go-to-Market Strategy - Own product marketing strategy across Workiva’s platform, portfolio of solutions and target industries - Partner closely with product management to translate innovation into compelling launches, narratives, and market momentum - Ensure our go-to-market and marketing strategies connect product innovation with the buyers who need it most - Collaborate with demand generation, brand, content, and field marketing to ensure Workiva’s value proposition reaches and resonates with the right audiences - Bring deep customer and market insight back into product strategy to help shape the future of the platform
• Enable Pipeline and Revenue Growth - Arm the global sales organization with the insights, messaging, and assets needed to build pipeline and close deals - Deliver world-class sales enablement, including playbooks, competitive intelligence, buyer insights, and differentiated value frameworks - Partner closely with revenue leadership to improve win rates and accelerate growth

Requirements

• 15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies
• A proven track record of leading and scaling high-performing product marketing teams and a passion for building and developing talent
• Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging
• Experience translating complex technology and platform innovation into compelling customer value
• Strong partnership skills across product management, marketing, and sales leadership
• Demonstrated success driving sales enablement and revenue impact
• Exceptional communication and storytelling skills
• Travel Requirements & Working Conditions: Location: Flexible/Remote, Up to 25% travel, Reliable internet access for any period working remotely, not in a Workiva office

Benefits

• 401(k) match and comprehensive employee benefits package