Vice President, Product Marketing (Remote in U.S.)

Responsibilities

• Lead global product marketing strategy across the full product lifecycle—from concept through launch, growth, and sunset
• Build and scale a high-performing product marketing team, establishing best practices, structure, and operating rhythms
• Develop and oversee Marketing Requirements Documents (MRDs), product positioning, and competitive analysis to inform go-to-market strategies
• Define clear value propositions, messaging frameworks, and positioning strategies based on market insights and customer needs
• Partner with Product teams to translate product strategy into market-ready narratives and launch plans
• Lead go-to-market execution, including pricing, packaging, distribution channels, and integrated campaign strategies
• Develop and deliver sales enablement tools (e.g., decks, battle cards, messaging guides) to support pipeline generation and revenue growth
• Conduct and leverage market research, customer insights, and competitive intelligence to inform strategy and product development
• Establish and track performance metrics to measure product marketing effectiveness and continuously optimize campaigns
• Ensure consistent and compelling product messaging across all channels and touchpoints
• Partner cross-functionally with Growth, Sales, Communications, and external partners to drive coordinated campaign execution
• Capture and integrate market feedback to influence product innovation and continuous improvement

Requirements

• 15+ years of marketing experience, including 10+ years in product marketing leadership roles
• Proven success leading end-to-end product launches and scaling products in competitive, global markets
• Demonstrated experience building and leading global teams across multiple regions and time zones
• Experience in CRM platforms (e.g., Salesforce, HubSpot, Marketo)
• Marketing analytics and reporting tools
• Familiarity with Agile or Lean product development methodologies
• Bachelor’s degree in Marketing, Communications, Business, or related field required
• MBA or advanced degree preferred
• Product positioning and go-to-market strategy expertise
• Strong analytical and strategic thinking capabilities
• Cross-functional leadership and stakeholder management
• Exceptional communication, storytelling, and presentation skills
• Ability to translate complex product concepts into clear, compelling messaging
• Strong organizational and team leadership capabilities

Preferred

• Experience in sustainability, green building, real estate, SaaS, or mission-driven organizations preferred
• MBA or advanced degree preferred
• Experience working within a global product organization (preferably $75M+ revenue scale)

Benefits

• Competitive compensation
• 401(k) with employer matching
• Professional development reimbursement
• Healthcare plan through Cigna with employer-covered premiums and HRA; deductible details apply
• Generous paid time off and holidays, plus opportunities for extended leave
• 6 weeks paid renewal leave after 7 years of continuous service