Product Marketing Director, Velocity

Responsibilities

• Own the product marketing strategy for SMB and Mid-Market segments, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities.
• Define compelling, differentiated narratives that resonate with velocity buyers while aligning to Veeam's overall platform strategy.
• Lead integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams.
• Develop scalable messaging, sales plays, enablement, and partner content that drives consistency across global routes to market.
• Identify market opportunities through customer insights, competitive intelligence, win/loss analysis, and market trends to influence product and GTM strategy.
• Partner with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates.
• Establish best practices, measurement, and operational rigor to continuously improve GTM effectiveness across Velocity segments.

Requirements

• 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams.
• Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses.
• Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement.
• Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership.
• Strong executive communication, strategic thinking, and analytical skills with the ability to connect marketing strategy to business outcomes.
• Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software is strongly preferred.

Benefits

• Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
• Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
• Medical, dental, and vision coverage starting on your first day
• Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
• 401(k) retirement plan with company matching contributions
• Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
• AirVet: 24/7 virtual veterinary care at no cost
• Legal services, identity protection, and supplemental health insurance options
• Tax-advantaged spending accounts for healthcare, dependent care, and commuting
• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning