Head of Product Marketing & Campaigns - US (all genders)

Responsibilities

• Drive Product Marketing Maturity & GTM Execution
• Product Marketing Leadership: Transform Product Marketing into a strategic engine by defining clear value props, go-to-market playbooks, and crisp customer positioning.
• Go-To-Market Alignment: Audit and fix current GTM gaps to ensure reliable, high-impact product launches that unify Product, Revenue, and Support teams around a shared timeline.
• Own the Campaign Calendar for our markets
• Plan and run the campaigns that deliver our MQL targets in the growth market US as well as in the established markets Germany / Austria / Switzerland and UK.
• Prioritize and sequence campaigns and its content across channels together with your team and agency partners.
• Deliver Events That Work
• Run online events with strong attendance and offline events that our customers rate highly.
• Make sure every event ties back to the campaign calendar and our growth targets.
• Build an Active Online & Offline Community

Requirements

• B2B SaaS Marketing: 7 to 10 years of experience, including product marketing and GTM launches.
• SMB Environments: You know how to reach and convert small and mid-sized business customers.
• People Leadership: You have led a marketing team and know how to build workflows around it.
• Strategic GTM Thinking: You connect product strategy to market execution.
• Hands-on Campaign Execution: You can plan a campaign and also ship it.
• Stakeholder Management: You align Product, Sales and Support without friction.
• Tools: HubSpot is a must; the Atlassian suite is a plus.
• Language: Excellent written and spoken English.

Benefits

• Work Where You’re Best: In the US, we are a remote-first organization that prioritizes impact over office hours. While our roots are international, we empower our US team to design a workspace that fuels their best work—whether that’s a home office, a local café, or wherever you find your focus. You bring the talent; we provide the flexibility. Work from (Almost) Anywhere: We believe in flexibility that respects your lifestyle. You have the option to work abroad for up to 40 days per year. Whether you are visiting family or simply seeking a change of scenery, we support a work-from-anywhere culture that helps you stay inspired.