VP, Product Marketing

Responsibilities

• Own the positioning, messaging, and proof points for DeepIntent’s product portfolio, ensuring the company’s innovation is effectively marketed and positioned externally, and with key internal go-to-market stakeholders.
• Maintain a clear, differentiated product narrative in a competitive healthcare technology market that is provocative, compelling and engaging.
• Ensure the product story holds up with pharma commercial, medical, and agency audiences.
• Own end-to-end go-to-market for product releases — audience, narrative, packaging, launch plan, and success metrics.
• Partner with Product on roadmap sequencing and inform how offerings are packaged and priced.
• Run a repeatable launch process that scales with the product portfolio.
• Maintain deep working knowledge of pharma commercialization buyers — brand, omnichannel, market access, medical, and data science.
• Run continuous competitive and market analysis, and turn it into decisions Product and Sales can act on.
• Bring the voice of the customer into roadmap, packaging, and pricing conversations.
• Work across marketing to ensure the effective and successful positioning of DeepIntent innovation externally.

Requirements

• 12+ years of product marketing experience, including senior leadership of a product marketing function. Pharma and/or healthcare experience strongly preferred.
• Proven track record marketing enterprise technology products — platform, software, or SaaS — to sophisticated business buyers.
• Experience marketing products built on data science and machine learning, with the ability to translate technical capability into commercial value without overclaiming.
• Deep familiarity with pharma commercialization: how brands launch, how HCP and patient engagement works, and how commercial, medical, and regulatory review shape what can be said.
• Demonstrated success launching new products and sharpening a product narrative in a crowded, fast-moving market.
• Experience selling to and through enterprise buyers in regulated industries, including partner and channel motions.
• Experience owning packaging and pricing input for technology products.
• Track record building enablement programs that measurably shorten sales cycles.
• Experience leading and developing a product marketing team.
• Strong cross-functional partner to Product, Sales, and Client Success.

Benefits

• DeepIntent is proud to offer a competitive compensation package inclusive of a base salary range of $275,000 - $310,000. The base salary range takes into consideration each candidate's skills, experience and qualifications. In addition, we offer an annualized bonus/commissions plan and competitive benefits as well as many other company offerings
• We believe great work starts with great support. That’s why DeepIntent offers a competitive, holistic benefits package designed to empower you both professionally and personally.
• Here’s what you can expect when you join our team based in the US: Competitive base salary plus performance based bonus or commission, comprehensive medical, dental, and vision insurance, 401K match program, flexible PTO policy and paid holidays, remote friendly culture with flexible work options, career development and advanced education support, WFH and internet stipends, plus many more perks and benefits!
• Here’s what you can expect when you join our team based in India: Competitive base salary plus performance based bonus, comprehensive medical insurance, and paid holidays. Hybrid-friendly culture with flexible work options, professional development reimbursement, WiFi reimbursement and health and wellness allowance plus many more perks and benefits!
• Here's what you can expect when you join our team based in Europe: Competitive base salary plus performance-based bonus, comprehensive medical insurance, and flexible PTO. Hybrid-friendly culture with flexible work options, professional development reimbursement, WiFi reimbursement, and parental leave plus many more perks and benefits!