Senior Product Marketing Manager, Core (Remote, US)
Newsela
USA (Remote)
$117K/yr - $130K/yrIn-houseFull-timeSenior level7+ years exp.
3 hrs ago
Sr. Manager, Product Marketing
USA (Remote)
$150K/yr – $165K/yrSenior Level7+ years expFull time
Posted 1 day ago
Job Summary
Own and drive customer‑centric product marketing across multiple product lines, leading cross‑functional collaboration, segmentation and go‑to‑market efforts, and a disciplined experimentation program.
- Coordinate with Product/Engineering and Marketing teams to shape experiences that boost conversion and engagement
- Lead end-to-end work across several product categories
Job Description
Responsibilities
- Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs
- Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering
- Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention
- Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)
- Develop differentiated product/feature positioning and messaging informed by customer insights, market trends, and competitive analysis
- Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
- Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
- Lead complex workstreams and/or product segments with minimal oversight
- Own end-to-end work across multiple categories and product lines
Requirements
- 7+ years of experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, or integrated marketing strategy)
- Strong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love
- Ability to drive experimentation focused on conversion and engagement
- Analytical thinker with experience in data-driven marketing
- Experience using insights and strategic thinking to influence stakeholders and the product roadmap
- Proven track record of leading cross-functional teams
- Team player who is accountable, proactive, and solution-oriented
- Experience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suite
- Experience driving complex projects in a fast-paced environment
- Bachelor’s Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience. An MBA or a Master's in marketing/communications is a plus
Preferred
- Consumer product marketing experience is a strong plus
- MBA or a Master’s in marketing/communications is a plus
Benefits
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- 401k benefits with employer matching contribution
Hims & Hers
Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. We connect consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to sexual health, hair care, mental health, skincare, primary care, and more. With products and services available across all 50 states and Washington, D.C., Hims & Hers is on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. We normalize health & wellness challenges—and innovate on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so we provide access to personalized care designed for results. At our core, our mission is deeply personal—because we too are customers. In January 2021, the company was listed on the NYSE and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit hims.com and forhers.com.
Salaries
Posted range
$150K/yr – $165K/yr
Taken straight from the job posting.
Product Marketing median pay in the United States
Most pay falls between $115K and $195K. Based on 2,967 salaries.
Marketing Team
Marketing Team Size
147 (8% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
4
People
Marketing Leadership
Funding
Total Funding
$1.2B
Last Raise
$1B
Post IPO Debt, 10 months ago
Funding History
- May 2025Post IPO Debt • $1B
- Jan 2021Post IPO Equity • $75M
- Mar 2020Private Equity
Traffic Signals
Monthly Visitors
525.9M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
16.8%
Direct
59.4%
Referral
12.1%
Social
11.1%
Paid
0.6%
Headcount Trend
Current headcount: ~1.9K
News about Hims & Hers
Links
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