Vice President, Product Marketing

Responsibilities

• Develop deep product and technical fluency . Build a hands-on, first-principles understanding of Gong’s products, AI, ecosystem, and underlying technology so you can tease out the true, defensible differentiation that generic “AI wrappers” can’t replicate. Partner with Product leadership to align roadmaps with customer needs and market trends, and ensure GTM plans are grounded in real product depth.
• Champion the customer POV and value . Immerse yourself in the customer’s world, including pain points, buying journey, and decision criteria, and translate Gong’s product value proposition into quantifiable customer value and business outcomes. Use the customer’s own language, drawn from win-loss analysis, customer interviews, and sales conversations in Gong, as the raw material for positioning and messaging.
• Own Gong’s strategic narrative and positioning . Craft clear, differentiated messaging and positioning across the platform, products, and competitive landscape, and codify it in a messaging architecture and assets that the GTM and Marketing teams can carry across every marketing channel.
• Establish true differentiation in a crowded AI market . In a category still being defined, where “AI-powered” is now table stakes, define what makes Gong distinct and hard to copy. Lead with customer outcomes over technology, ground claims in measurable proof and accuracy, and sharpen positioning against both horizontal foundation-model providers and point solutions, anticipating how the competitive set will keep shifting.
• Lead product launches that drive growth . Own launch narrative, enablement, and execution across every customer touchpoint so new products and capabilities land with the GTM team and drive customer engagement, adoption, and growth.
• Leverage AI to scale knowledge sharing . Use AI tools to scale context and content to GTM teams so reps can generate tailored, on-brand content in real time — by persona, segment, industry, and deal stage. Deliver the messaging, playbooks, demos, and more that improve close rates, win rates, and deal velocity, and close the “last-mile” gap between what marketing produces and what reps actually use.
• Tailor the value proposition by industry and persona . Develop differentiated value propositions, messaging, use cases, and proof points for Gong's priority industries and buyer personas, translating each segment's specific business challenges into measurable, role-relevant outcomes.
• Carry the solution story across the full customer journey . Ensure the tailored value proposition shows up consistently at every stage — fueling demand generation and campaigns to build awareness and pipeline, guiding buyers through evaluation, and equipping the field with the plays, business cases, and proof points needed to advance and close deals.
• Evolve pricing and packaging cross-functionally . Partner with Product, GTM, and Finance to evolve Gong’s pricing and packaging into a model that blends seat-based and consumption-based pricing, so customers can scale AI in the way that best fits their organization while Gong captures the value it creates and maximizes revenue.
• Align price to value and fuel adoption . Design the tiers, packaging, and credit models that make it easy for customers to adopt and expand their use of Gong’s AI, tie what customers pay to the outcomes and work Gong performs on their behalf, and equip the field to sell, forecast, and expand accounts against the new model.

Requirements

• 15+ years of Product Marketing experience in B2B enterprise software (SaaS preferred), with a proven record of creating differentiated positioning and driving measurable business impact.
• Experience positioning AI or other technically sophisticated products in a fast-moving, still-forming category, where differentiation must be earned through outcomes, proof, and depth rather than claimed.
• Deep technical curiosity and fluency: able to get hands-on with the product and technology, understand how the AI actually works, and translate that into defensible differentiation and clear customer value.
• High fluency with AI tools across the PMM workflow (research, insight synthesis, messaging, competitive intelligence, enablement, and content), and a strong point of view on using them to scale context and tailored, real-time content to GTM teams without sacrificing quality or strategic judgment.
• Experience leading large, high-performing PMM teams in scaling organizations, ideally at $500M+ ARR.
• Strong strategic thinking paired with executional excellence: you can shape a vision and roll up your sleeves to make it happen.
• Proven ability to partner cross-functionally with GTM, Product, and Marketing leaders, building deep and durable relationships that align strategies and outcomes.
• A customer-first mindset and passion for creating market-defining stories that inspire and sell.
• Bring urgency, extreme ownership, and a bias for action, staying hands-on to do whatever it takes to drive impact.
• Creative, resourceful, and energized by a fast-paced, high-growth environment.

Benefits

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.