Vice President, Paid Analytics, Ruder Finn

Responsibilities

• Lead paid media analytics and measurement across integrated marketing programs, connecting media activity to client business objectives and KPIs.
• Develop paid media and integrated measurement frameworks, including objectives, KPIs, benchmarks, leading and lagging indicators, reporting requirements, optimization triggers and recommended methodologies.
• Provide strategic counsel to clients and internal teams through data-driven insights, analytics expertise and integrated measurement strategies.
• Analyze performance across paid social, search, programmatic, OOH/DOOH, and emerging digital channels, delivering actionable insights and optimization recommendations tied to client business objectives.
• Evaluate campaign performance across platforms such as Meta, TikTok, LinkedIn, X, Google Ads, Programmatic DSPs, GA4 and other relevant paid media and analytics tools.
• Partner with paid media, communications, creative and strategy teams to develop audience strategies, testing plans, optimization approaches and cross-channel measurement programs.
• Work with large and complex data sets from paid media platforms, ad servers, web analytics, CRM systems, social listening tools, surveys and other sources.
• Translate complex data and analysis into clear insights, compelling narratives and actionable recommendations for senior clients and internal stakeholders.
• Build and maintain executive-ready dashboards using Tableau, Microsoft Power BI and/or Looker Studio/Data Studio, and create client-facing reports across paid, earned, owned and shared channels.
• Establish standardized reporting frameworks, KPI definitions, data governance practices, naming conventions and quality assurance processes across client programs.

Requirements

• Bachelor’s degree in Business Analytics, Computer Science, Statistics, Mathematics, or a related field.
• 8+ years of experience working with an integrated marketing and communications agency, paid media agency, or digital marketing agency or in-house experience in paid media, analytics, or insights-focused roles.
• Demonstrated experience leading paid media analytics, performance analysis and measurement for complex campaigns.
• Strong understanding of paid social, paid search, programmatic and other digital media channels.
• Experience working with large and complex datasets from multiple platforms and sources.
• Advanced experience building dashboards in Tableau, Power BI and/or Looker Studio/Data Studio.
• Strong knowledge of GA4, Excel and Google Sheets; experience with SQL is preferred.
• Experience with campaign measurement concepts including reach, frequency, attribution, incrementality, conversion, lift, media efficiency and ROI.
• Ability to define data requirements, identify limitations and develop practical measurement solutions.
• Familiarity with paid media platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Programmatic DSPs, and Google Ads, as well as web analytics platforms such as GA4.

Preferred

• Experience with SQL is preferred
• Experience with social listening, media monitoring or competitive intelligence platforms such as Talkwalker, Brandwatch, Cision, Meltwater, Rival IQ or Signal AI is a plus
• Familiarity with AI-enabled analytics, automation, agentic workflows and/or emerging AI-search visibility practices is preferred
• Experience across healthcare, consumer, B2B and/or technology sectors is preferred but not required

Benefits

• You will receive a competitive base salary and bonus opportunity
• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings