Vice President of Media Strategy

Responsibilities

• Define priority audiences and opportunities using customer, market, behavioral, and performance insights.
• Translate brand, product, and campaign objectives into media objectives, channel roles, audience strategies, sequencing, and reach plans.
• Develop annual and longer-term media strategies that balance brand building, product demand, acquisition, engagement, and portfolio priorities.
• Create investment recommendations across campaigns, audiences, channels, and time periods, including where to increase, reduce, test, or redirect spend.
• Partner with finance, sourcing, media specialists, and agencies on budgets, forecasts, scopes, pacing, governance, and investment transparency.
• Partner with campaign advertising strategy to align audiences, channel roles, creative requirements, sequencing, launch readiness, and success measures.
• Lead the development and assessment of integrated media plans and oversee activation, delivery, and in-market optimization through internal and external partners.
• Establish media performance measures, testing priorities, measurement frameworks, and learning agendas with analytics and research partners.
• Synthesize audience, media, creative, and business performance into clear insights and recommendations for senior leaders.
• Build reusable audience, channel, investment, and optimization practices while evaluating emerging platforms, formats, data capabilities, and measurement approaches.

Requirements

• 10 or more years of experience in media strategy, media investment, consumer marketing, strategic planning, or a related field.
• Demonstrated experience developing integrated media strategies, audience approaches, channel plans, investment recommendations, and measurement frameworks.
• Experience overseeing media agencies, platform partners, campaign activation, optimization, budgets, and performance reporting.
• Strong business and marketing judgment, with the ability to connect media choices to customer and business outcomes.
• Experience using customer, competitive, market, and performance insights to shape strategy and recommendations.
• Ability to evaluate investment trade-offs and manage budgets, forecasts, pacing, dependencies, and risks with discipline.
• Excellent strategic storytelling and executive communication skills, including the ability to simplify complexity and influence stakeholders.
• Demonstrated ability to lead cross-functional teams and external partners through ambiguity, competing priorities, and rigorous deadlines.
• Strong collaboration, relationship management, and decision-making skills.
• Knowledge of media measurement, testing, audience strategy, and full-funnel performance evaluation.

Preferred

• Experience in financial services, payments, credit cards, or another highly regulated consumer category.
• Experience working for or with leading media agencies, publishers, platforms, analytics providers, or marketing technology partners.
• Experience managing significant cross-channel media investments and full-funnel measurement.
• Experience connecting paid media with owned channels, partnerships, and customer experiences.
• Advanced degree in marketing, business, analytics, or a related field.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.