Media Planning Manager

Responsibilities

• Develop end-to-end media plans, including audience strategy, budget allocation, channel mix, and flighting
• Leverage Citi’s first-party data to build targeted audience strategies and drive campaign performance
• Translate advertiser objectives into clear, actionable media recommendations and plans
• Partner with Sales and Account teams to support pre-sale strategy and client presentations
• Collaborate closely with Ad Operations, Analytics, and Product to ensure campaigns are feasible, properly executed, and optimized
• Monitor campaign performance and refine plans to improve outcomes against KPIs (e.g., ROAS, conversion, engagement)
• Articulate planning rationale, expected performance, and optimization strategies in client-facing conversations
• Contribute to building and standardizing planning processes (e.g., audience sizing, inventory validation, planning workflows)
• Support test-and-learn initiatives and proof-of-concept campaigns to validate Citi Commerce capabilities
• Develop strategies for both active campaigns and new business opportunities, including outreach planning

Requirements

• 6–10 years of experience in media planning, advertising, or commerce media environments
• Strong experience building and executing campaigns from brief through launch
• Experience integrating media plans aligned to advertiser goals and Citi Commerce capabilities
• Experience with audience strategies and segmentation recommendations leveraging first-party data
• Experience managing budget allocation models, channel mix strategies, and campaign flighting plans
• Experience generating performance-driven insights informing targeting, media mix, and optimization
• Experience with scalable planning frameworks and processes to improve speed and consistency
• Bachelor’s/University degree, Master’s degree preferred (Highly preferred Bachelor’s degree in Marketing, Business, or related field)
• Proven ability to develop high-performing media plans across digital channels
• Strong understanding of the digital advertising ecosystem (e.g., programmatic, owned & operated, audience targeting)

Benefits

• medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.