Senior Media Planner (Integrated)

Responsibilities

• Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel
• Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages, while owning key components of the planning process
• Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
• Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution
• Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks
• Proactively identifying growth opportunities, emerging trends, competitive shifts, and areas of whitespace that can inform client recommendations and future planning
• Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, incremental investment scenarios, and monthly fiscal budget reconciliation
• Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights
• Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes
• Reviewing channel recommendations and campaign approaches to ensure they ladder up to the holistic media strategy and broader client business objectives

Requirements

• 3–5 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
• Multi-channel expertise across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms
• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
• Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
• Expertise managing multiple workstreams and planning deliverables across complex client accounts
• Expertise with media spend management, pacing, reconciliation, and forecasting
• Ideally with annual client budgets above $10M
• Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments
• Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
• Familiarity with attribution methodologies and measurement frameworks

Preferred

• Experience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives
• Experience working on omni-channel retail brands with both online and offline conversion goals
• Knowledge of audience targeting and strategic implications
• Working knowledge of clients with distinct national vs. local media strategies

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!