Senior Media Planner (Integrated)
Wpromote
USA (Remote)
$75K/yr - $90K/yrAgencyFull-timeSenior level3+ years exp.
6 hrs ago
Media Planner
Irvington, NY (Hybrid)
$60K/yr – $75K/yrMid Level2+ years expFull time
Posted 3 hrs ago
Job Summary
Own end-to-end media planning initiatives across traditional and digital channels, shaping budgets, performance analysis, and cross-team collaboration.
- Leads development of media plans, flowcharts, and reports.
- Analyzes metrics and translates data into recommendations.
Job Description
Requirements
- 2 to 4 years of experience in media planning, preferably within a media agency or integrated advertising environment.
- Working knowledge of media planning principles across traditional and digital channels, including television, streaming/CTV, digital video, display, audio, and other relevant media.
- Proficiency in media math, including CPM, CPP, GRPs, TRPs, reach, frequency, impressions, and audience composition.
- Hands-on experience with Nielsen measurement tools and syndicated audience research platforms.
- Experience developing media plans, flowcharts, budget allocations, and campaign performance reports.
- Strong proficiency in Microsoft Excel, including formulas, pivot tables, data analysis, and budget tracking, as well as PowerPoint for presentations.
- Understanding of campaign performance metrics, pacing, optimization, and media measurement methodologies.
- Experience working with media planning, buying, and reporting systems, with the ability to learn proprietary agency technology.
- Familiarity with media authorization processes, campaign reconciliation, and budget stewardship.
- Strong analytical and problem-solving skills, with the ability to identify patterns and translate data into practical recommendations.
Benefits
- Flexible Paid Time Off
- Comprehensive Medical, Dental, and Vision plans
- Competitive Parental Leave that gives you time to bond with your family
- Hybrid work model with in-office collaboration
- Mental health support
- Annual agency contribution to 401(k)
- Flexible Spending Accounts (FSAs) and Healthcare FSA
- Commuter benefits and corporate discounts
- Carrot Fertility and family-building support
- Employee Assistance Program (EAP)
Attention Arc
We’re a modern media agency built for brands that need every dollar to work harder.Attention Arc brings together the strengths of McKinney Media and LWD, united by a shared belief: every moment is an opportunity. Even this one. We use media (words in this case) intentionally and effectively to attract the right audiences, resonate with them, and convert awareness into action.It’s as simple—and as difficult—as that.Like many media agencies, we have the tools, clients, and talent you’d expect. What sets us apart is how we make it matter, with deeper audience insight, full-funnel thinking, and performance-driven execution that turns strategy into results.We blend creativity and analytics to deliver smarter targeting, sharper attribution, and more effective campaigns. Our proprietary tools work alongside industry standards to connect media decisions directly to business outcomes.We believe there’s an arc for every challenge.It’s the path from awareness to action, and how we move through it makes all the difference. We bring passion, expertise, and intention to guide that journey. And we find it fun, challenging, thought-provoking, and deeply rewarding.Thanks for taking the time to learn more about us.Whether you’re a prospective client, future team member, or media partner ready to push past the status quo. If anything here sparked your curiosity, let’s keep the conversation going.
Salaries
Posted range
$60K/yr – $75K/yr
Taken straight from the job posting.
Media Planning median pay in the United States
Most pay falls between $73K and $125K. Based on 1,234 salaries.
Marketing Team
Marketing Team Size
23 (28% of company)
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
584
Traffic Source Mix
Direct
100%
Headcount Trend
Current headcount: ~81
Links
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