Vice President of Marketing Operations

Responsibilities

• Develop and implement integrated multichannel marketing strategies that align with organizational goals, including digital marketing, content marketing, social media advertising campaigns, print advertising, and demand generation marketing.
• Lead and manage cross-functional teams specializing in marketing management, advertising sales, content creation, graphic design, and analytics to ensure cohesive campaign execution.
• Oversee the planning, execution, and optimization of marketing campaigns using tools such as marketing automation platforms, CRM systems, Google Analytics, and Google AdWords to maximize ROI.
• Drive performance marketing initiatives by analyzing web analytics reporting and social media metrics to inform data-driven decision making.
• Manage budgets effectively across all marketing activities while ensuring timely delivery of projects within scope.
• Foster collaboration between product management, sales teams, and external partners to develop compelling content and innovative advertising strategies that resonate with target audiences.
• Stay abreast of industry trends in B2B marketing, digital advertising, SEO, Facebook Advertising, and other emerging channels to maintain a competitive edge.

Requirements

• Proven experience managing high-performing marketing, advertising or public relations teams with a focus on digital marketing and performance marketing strategies.
• Strong proficiency in SEO, social media marketing (including Facebook Advertising), email marketing, print advertising, and web analytics reporting.
• Expertise in implementing marketing automation tools and CRM systems for campaign management and customer engagement.
• Demonstrated ability in content writing, graphic design (Adobe Creative Suite), and managing complex marketing projects from inception to completion.
• Deep understanding of demand generation techniques combined with research skills to identify market opportunities.
• Excellent leadership skills with a track record of team development and cross-functional collaboration.
• Analytical mindset with experience in data analysis using Google Analytics or similar tools for performance measurement.
• Bachelor's degree in Marketing, Business Administration or related field; advanced certifications in digital or performance marketing are a plus.

Benefits

• Health insurance
• Life insurance
• Vision insurance