Vice President, Marketing and Communications

Responsibilities

• Manage institutional brand and marketing efforts including campaigns, creative services, website content, social media, and other platforms.
• Develop strategic marketing campaigns for both high-level brand awareness and targeted lead generation initiatives across digital and traditional platforms.
• Lead AIC's creative services to support campus partners, including graphic design, photography, videography, content development, web content management, and more.
• Serve as head of the College's brand and ensure consistency across campus communications, marketing collateral, signage, and more.
• Lead and grow social media efforts across all platforms, with a focus on enhanced content and incorporating current social media trends.
• Manage strategic partnerships with marketing, advertising, and media agencies with a focus on performance effectiveness and brand consistency.
• Oversee executive communications including internal, crisis, public-facing, and other high-level messaging across platforms.
• Develop strategies to enhance AIC's use of current technologies, including AI, to maximize efficiency and effectiveness.
• Serve as a staff representative to the Board of Trustees, reporting on departmental initiatives and strategies, campaign outcomes, and offering thought leadership.
• Serve as editor-in-chief for publications including Lucent , AIC's semiannual alumni magazine.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Journalism, or related field.
• Seven (7) years of progressively responsible experience in communications, marketing, public relations, digital engagement, communications operations, or a related field.
• Proven ability to build and execute results-driven campaigns, including metrics reporting and formally presenting results.
• Strong affinity for brand stewardship and management, with a track record of ensuring brand consistency across campus-wide constituents.
• Demonstrated success leading teams, managing performance, and implementing scalable processes that improve outcomes and service quality.
• Exceptional communication skills and executive presence with the ability to influence across diverse stakeholders and priorities.

Preferred

• Master's degree in Marketing, Communications, Business, Journalism, or related field.
• Experience in higher education marketing with a focus on supporting enrollment growth.
• Experience in managing a hybrid model of in-house and outside partner marketing teams.
• Experience with design and web platforms including Adobe Creative Suite, WordPress, Google Analytics, and Canva.
• Experience with Slate or similar CRM tools, particularly for use in direct marketing.