Marketing & Communications Manager

Responsibilities

• Marketing and Communications Standards (approx. 20%)
• Review and improve LCC's brand and communications standards: voice and tone, messaging pillars, logo use, color palette, typography, photography guidelines, and templates.
• Create a shared editorial calendar that coordinates all campaigns, events, social media, and newsletters across the year.
• Establish consistent processes for content approval, photo and story consent from families, and donor recognition.
• Build a library of reusable assets (templates, boilerplate language, impact stories, photos) that staff and volunteers can use with confidence.
• 2. 50th Year Campaign Integration (approx. 40%)
• Alongside the Executive Director, develop the 50th Year identity and message platform, then apply it consistently across every major touchpoint:
• Annual Appeal (Nov): Frame the appeal around 50 years of impact and the Center's vision for the future; co-develop letter, digital, and follow-up components.
• Annual Impact Report (Jan): Produce a 50th-year edition that highlights history, outcomes, Financial Aid impact, and donor recognition.
• Community Partner Sponsor Campaign (Feb): Create 50th Year sponsorship packages, benefits, and recognition opportunities; prepare sponsor outreach materials and support relationship management.

Requirements

• 5 years of experience in marketing, communications, or graphic design, ideally in a nonprofit setting.
• Strong graphic design skills and a portfolio of print and digital work, using tools such as Adobe Creative Suite and Canva.
• Excellent writing, editing, and storytelling skills.
• Experience planning and executing multi-channel campaigns.
• Working knowledge of social media platforms and email marketing tools.
• Strong organizational skills and the ability to manage multiple deadlines independently.

Preferred

• Experience developing brand guidelines or style standards.
• Experience designing fundraising, campaign, and donor materials.
• Photography skills.
• Knowledge of the Leelanau County community and its networks.
• Interest in early childhood education and supporting a cornerstone organization in Leelanau County.