Responsibilities

• Support the marketing team by gathering internal data for marketing purposes, including pulling geographical data to tailor local campaigns and updating our decks with sales statistics
• Create data reports and recommendations that will be used in ongoing marketing strategies
• Analyze digital marketing efforts for effectiveness and efficiency, including social media, email, and advertising campaigns
• Tracking and analyzing daily sales
• Use Google Analytics and building UTM links to track traffic acquisition and performance of campaigns
• Monitor social sentiment and create reports analyzing your findings
• Develop workflows and automations to optimize marketing efforts
• Coordinate assets for campaigns
• Be the liaison between the ground team and marketing team for updates

Requirements

• Currently enrolled in a college or university majoring in marketing, business, hospitality communications, advertising, journalism, or related majors
• Strong communication and teamwork skills
• Interest in live entertainment, music events, and experiential marketing
• Basic digital skills: Google Suite, Google Analytics
• Strong understanding of data analytics and data visualization tools
• Ability to work in a fast-paced, dynamic environment