User Acquisition Manager (App Campaigns)
IDT
Newark, NJ (Remote)
$70K/mo - $95K/moIn-houseMarketingMid level3+ years exp.
21 hrs ago
User Acquisition Manager (App Campaigns)
Austin, TX (Remote)
$70K/mo – $95K/moMid Level3+ years expFull time
Posted 3 hrs ago
Job Summary
Own end-to-end multi-channel paid UA campaigns, from strategy and setup to testing and optimization, driving user acquisition targets and ROAS with data-driven decisions.
- Lead campaign lifecycle across Google Ads, Meta, TikTok, Snapchat and more
- Turn performance insights into concrete optimization actions and testing plans
Job Description
Responsibilities
- Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization
- Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS)
- Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions
- Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework
- Monitor and measure creative performance to evaluate how UA optimizations and changes influence results
- Identify areas of improvement by analyzing performance data and converting insights into clear actions
- Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience
- Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition
- Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis
Requirements
- 3+ year managing paid campaigns in a UA or growth role
- B2C App acquisition experience needed
- Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat
- Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions
- Fluent in English (Spanish will be a plus); written and spoken
Benefits
- 100% Remote work opportunity!
- B2B Employment ($, gross)
- Stable job with long-term growth perspective
- Competitive salary with annual performance review
- Really good hardware
- An exciting and challenging job with talented people around
- Continuous learning and career growth opportunities
- Compensation for professional training, seminars, and conferences
- Referral program - get rewarded for helping us grow the team with talented people
- Company-supported English classes to enhance your professional growth
IDT Corporation
4.2 Glassdoor
We know that you’ll have looked at quite a few company pages but IDT is different. We want people who want to make a big difference to our company with big ambitions. We’re a truly global team, with 1300 people working across all continents, apart from (at the moment!) Antarctica. But we are proud that despite our size, we encourage and support any in-house entrepreneurs to develop their ideas into business action. Our exciting growth plans make it a great time to join us. Our people are the reason for IDT’s passion for success. The IDT family is made up of people of all backgrounds, expertise, and interests, all with a relentless team spirit. We need people who share both our commitment to success and excitement about our journey. You won’t ever be bored or have to wonder how to fill your time. You’ll find the work challenging but you’ll get the support of a great team to help you beat those challenges. You will also be expected to support others as well as work hard, work well and work with a smile. If you want a join a company that will help you become your brilliant best and achieve amazing results, then you want to join IDT.
Founded in 1990
Newark, New Jersey, USA
1.1K employees (49 in marketing)
83% recommend to a friend
86% CEO approval
Salaries
Posted range
$70K/mo – $95K/mo
Taken straight from the job posting.
Mobile & App UA median pay in the United States
Most pay falls between $100K and $160K. Based on 52 salaries.
Marketing Team
Marketing Team Size
35 (3% of company)
Median Tenure
15.7 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
103.3K
Monthly Google Ads Budget
$2.6K
Traffic Source Mix
Search
19.2%
Direct
57%
Referral
23%
Social
0.4%
Paid
0.4%
Headcount Trend
Current headcount: ~1.2K
News about IDT Corporation
Links
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