Mobile User Acquisition Manager

Responsibilities

• Own end-to-end user acquisition strategy across a portfolio of Topps Digital mobile apps, with the opportunity to directly influence media strategy, creative direction, attribution, and growth initiatives while working with some of the world's most recognizable sports and entertainment brands.
• Manage third-party ad network relationships
• Research and recommend 3 rd party ad networks to test
• Onboard & integrate new ad partners with our attribution platform (Singular)
• Supply networks with assets, creative refreshes, tracking links, etc.
• Monitor campaign performance and recommend optimizing solutions
• Manage budgets and allocate accordingly to strive for optimal ROI
• Create, manage & optimize in-house marketing campaign efforts
• Google AdWords campaigns, App Store Search Ads, etc.
• Research and test interest groups to find new pockets of users

Requirements

• 4+ years App User Acquisition or App Marketing Manager experience is required
• Experience with mobile apps, gaming, or other consumer mobile products is strongly preferred.
• Experience planning, buying, and optimizing ROI-based campaigns
• Experience managing and optimizing meaningful paid acquisition budgets while allocating spend across channels and partners based on performance
• Experience managing relationships with third-party ad networks, DSPs, or user acquisition agencies.
• Upyield, Zoomd, TVScientific, Klay Media, etc.
• Experience with Meta Ads Manager, Google Ads (App Campaigns/UAC), and Apple Search Ads is required
• Experience using mobile attribution platforms (Singular preferred; AppsFlyer, Kochava, or similar acceptable) to measure campaign performance, validate tracking, and inform optimization decisions.
• Familiarity with mobile app and industry terminology and processes such as installs, retention, CPI, CAC, IAP, LTV, ROAS, CVR, cohort segmentation, etc.
• Knowledge of trends and current events as they relate to the sports & entertainment apps in the Topps Digital suite and beyond: MLB, NFL, NBA, UEFA, WWE, Disney, Star Wars, Marvel, etc.