Mobile User Acquisition Manager, Amazon Music

Responsibilities

• Own and scale Amazon Music’s worldwide mobile app acquisition strategy across major paid media channels, identifying where and how we invest to efficiently acquire high-value customers.
• Own campaign strategy, investment allocation, experimentation, and performance optimization across channels including Google App Campaigns, paid social, Apple Search Ads, programmatic/DSPs, and emerging mobile acquisition partners.
• Oversee and continuously improve mobile measurement, attribution, tracking, and data access to evaluate campaign and customer performance. Establish scalable reporting and optimization processes.
• Translate campaign and customer performance into actionable investment decisions, identifying opportunities to scale, optimize, test, or redirect spend.
• Develop and execute a rigorous test-and-learn roadmap across existing and emerging channels, partners, targeting approaches, creative strategies, and mobile acquisition capabilities.
• Build and manage strategic relationships with key advertising platforms, mobile ecosystem partners, and technology providers, identifying opportunities to improve performance and unlock new capabilities.
• Collaborate closely with product, technical, finance, business intelligence, creative, and business teams to execute complex, time-sensitive growth initiatives and improve the end-to-end mobile acquisition experience.
• Partner with mobile marketing teams across Amazon to establish best practices, leverage shared capabilities and partner relationships, and advance a unified approach to mobile acquisition.

Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to determine and drive improvements
• Experience managing or working within cross-functional marketing and creative teams
• Experience with mobile DSPs, Google App Campaigns, and/or familiarity with ad-fraud prevention mechanisms/tools
• Experience partnering cross-functionally with analytics, product, engineering, and/or creative teams.

Preferred

• Experience with MMPs such as AppsFlyer, Branch, or Adjust and a strong understanding of mobile attribution.
• Experience optimizing acquisition against downstream outcomes such as subscription, retention, LTV, or ROAS—not solely installs.
• Experience with mobile DSPs, third-party app networks, and/or fraud-prevention solutions.
• Experience with SKAN and privacy-preserving mobile measurement.
• Experience managing large-scale or multi-country acquisition programs.
• Subscription, consumer technology, media, or entertainment experience.

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.