Responsibilities

• Campaigns: Launch, optimize, and scale Meta campaigns optimized for Purchase / subscription events
• Metrics: Own the channel's key metrics: CPA, CAC, and ROAS
• Testing: Systematically test hypotheses across audiences, optimization events, campaign structure, creatives, offers (intro offer, trial periods, pricing), and onboarding flows
• Creatives: Write data-driven creative briefs, analyze performance, rotate on time, and scale the winners
• Tracking: Work with the analyst and product to monitor tracking and attribution, and to understand discrepancies between Ads Manager and analytics
• Partners: Stay in touch with Meta (and Google) representatives to get access to betas, insights, and best practices
• Reporting: Report on the channel regularly and explain the dynamics to the team in plain language

Requirements

• 3+ years of hands-on experience in mobile app user acquisition, with a main focus on Meta Ads
• Experience with subscription products: trial, intro offer, in-app purchases
• Proven experience scaling campaigns while maintaining healthy CPA / ROAS
• Understanding of mobile attribution: MMP (AppsFlyer / Adjust / Singular), SKAdNetwork, AEM
• Confident work with data: Google Sheets, dashboards, cohorts, and basic statistics for evaluating tests

Preferred

• Google Ads for apps (tCPA / tROAS)
• TikTok Ads
• Experience with Looker / Mixpanel
• Experience in pet-tech or consumer subscriptions

Benefits

• Health benefits
• A Silicon Valley–rooted startup with a sharp focus on the US market
• Remote work and flexible hours
• Competitive compensation and company-wide benefits