Growth Specialist – Mobile App

USA (Remote)

Salary Not AvailableMid Level4+ years exp

Posted 1 day ago

Job Summary

Own and drive the mobile app growth roadmap across installs, activation, retention, and feature adoption, collaborating with paid media and product teams to optimize channels and onboarding; run experiments, monitor metrics with attribution tools, and leverage AI-assisted analytics for growth insights.

Job Description

Responsibilities

  • Own the day-to-day app growth roadmap to increase installs, account creations, active users, feature adoption, trial initiatives, and retention.
  • Partner with Paid Media and Product teams to optimize acquisition channels (Apple Ads, Meta, Google, X, ASO, custom product pages) and improve onboarding journeys.
  • Develop and execute growth experiments across key conversion points, onboarding flows, feature discovery, and messaging.
  • Monitor campaign performance, DAU, MAU, and conversion metrics using attribution and reporting tools like AppsFlyer and Tableau.
  • Utilize AI and automation tools to enhance growth research, data analysis, experimentation, and reporting.

Requirements

  • 4+ years of experience driving mobile app growth across all stages of the user journey.
  • Hands-on experience with App Store Optimization (ASO), paid media channels, lifecycle marketing, and growth experimentation.
  • Experience using mobile attribution and analytics tools such as AppsFlyer, Apple Search Ads, or Tableau.
  • Strong analytical skills with the ability to turn performance data into clear actionable priorities, including comfort using AI tools.

Preferred

  • Experience in sports media, sports betting, gaming, fintech, subscription products, or high-frequency consumer apps.
Better Collective logo

Better Collective

3.7 Glassdoor

Better Collective is a digital sports media group operating a diversified portfolio of digital sports media, sports betting media and esports & gaming communities. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide.Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Since our inception, we have undergone substantial growth, driven by successful acquisitions to realize our vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, and dual listed on Nasdaq in Stockholm and Copenhagen, Better Collective operates globally and + 1,500 colleagues.At its core, Better Collective covers a vast range of sports that spans from the most popular leagues such as the Premier League and NFL to niche competitions. With our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news as well as expert insights and tips into the latest and upcoming sports events. Our wide range of content engages a sports audience of more than 450 million visits each month across our House of Brands - The digital home of sports fans. These brands include HLTV, FUTBIN, Action Network, Playmaker HQ, Bolavip, and AceOdds - just to name a few. We have a dream team of highly talented employees with a unique set of digital capabilities and a strong track record in attracting and driving sports fans to our brands. In combination with engaging content offerings, we are able to build and grow a strong and loyal audience across our brands.

Founded in 2015
Copenhagen, Capital Region of Denmark, DNK
1.9K employees (1,040 in marketing)
73% recommend to a friend
71% CEO approval

Marketing Team

Marketing Team Size
939 (49% of company)
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
179.8K
Traffic Source Mix
Search
34%
Direct
46.7%
Referral
12.7%
Social
4.9%
Paid
1.5%

Headcount Trend

Current headcount: ~1.9K

Recent News

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Growth Specialist – Mobile App

Better Collective · USA · Remote