Head of User Acquisition, Short Drama

Responsibilities

• Own paid user acquisition for ReelBee on Meta, TikTok and Google; accountable for new-user volume, CPI and D7 ROAS; scale, hold or cut budget based on clear ROAS rules
• Run title-level campaigns: turn each test title into a 72-hour scorecard (CTR, CPI, first-3-episode completion, first-purchase rate) with content operations and recommend which titles move to scale
• Define the creative testing plan (hooks, end CTAs, subtitle styles), direct the creative editors on variants, and give content partners requirements and feedback on submitted creatives
• Build cohort ROAS and LTV/CAC dashboards with the data analyst; maintain AppsFlyer/MMP configuration, event postbacks, SKAN and privacy compliance
• Evaluate new channels (YouTube, Reddit, programmatic) and manage agency partners where used
• Report spend and ROAS at the daily stand-up; deliver a weekly review and next-week plan

Requirements

• 4+ years in mobile performance marketing, including 2+ years running accounts at $500K+/month; experience acquiring users for short-drama, web-fiction, gaming or subscription apps preferred
• A verifiable track record: account scale, CPI, ROAS and how you scaled, with the data to show it
• Expert in Meta and TikTok Ads (account structure, bidding, audiences, creative testing); familiar with Google App Campaigns
• Fluent with MMPs (AppsFlyer/Adjust), SKAN, event postbacks and attribution; makes decisions from cohort data
• Creative sense: knows which hooks work in short-drama acquisition and can brief editors clearly
• Professional fluency in English and Mandarin

Preferred

• UA experience at a short-drama app (ReelShort, DramaBox, ShortMax) or a web-fiction app
• Title-level or content-level scaling decisions
• Managed an agency or a small UA team