Senior Associate, Marketing Strategist (In-App Marketing) | Retail Bank

Responsibilities

• Own the development of in-app marketing campaigns
• Support the development of overarching marketing strategy and roadmapping for specific products within the channel
• Lead the creative development of in-app marketing creative tied to marketing campaigns (supporting the briefing/guiding of the internal brand creative team)
• Support the building of audience strategies in SFMC
• Partner cross-functionally with technical teams, building the technical and audience guardrails specific to each campaign
• Collaborate within bank marketing to design thoughtful campaigns that span channels and drive larger customer impact
• Continuously monitor campaign performance and identify/execute opportunities for in-flight enhancements
• Define testing strategies that help drive business growth, and determine effective optimization around the most successful tactics
• Manage stakeholder communications and expectations throughout the campaign lifecycle

Requirements

• Bachelor’s degree or military experience
• At least 3 years of experience in performance marketing
• At least 3 years of experience driving creative strategy
• Experience working with Salesforce Marketing Cloud, Customer Data Platforms, or marketing automation tools

Preferred

• 3+ years of experience in financial services or another highly regulated industry
• 4+ years of marketing journey orchestration experience

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.