(USA) Senior Manager, Product Marketing

Responsibilities

• Drive GTM strategy and execution across the In-Club portfolio, including positioning, messaging, value propositions, use cases, launch strategy, sales enablement, and adoption.
• Lead opportunity assessments and support business case development for new In-Club products and capabilities, incorporating advertiser needs, market insights, business opportunity, and cross-functional considerations.
• Serve as an advocate and Voice of Customer, translating advertiser, agency, and Sales feedback into actionable product and GTM recommendations.
• Partner with Product and Engineering to ensure advertiser needs and market opportunities inform product priorities, requirements, and roadmap decisions.
• Support launches across pilot, beta, and general availability, partnering with Product, Sales, Media Strategy, Pricing, Launch Readiness, Ad Operations, Marketing, and other teams to drive readiness and execution.
• Develop compelling advertiser narratives and GTM resources, including pitch materials, case studies, FAQs, training, thought leadership, and seller enablement.
• Partner with Sales and Media Strategy to identify opportunities, monitor adoption and success measures, address barriers, and translate post-launch learnings into recommendations.
• Monitor retail media, in-store media, experiential, and digital advertising trends to identify opportunities and inform portfolio strategy.

Requirements

• 7+ years of experience in product marketing, GTM strategy, digital advertising, retail media, or a closely related role.
• Demonstrated experience developing and executing GTM strategies and product launches for complex products or solutions.
• Experience conducting opportunity assessments and developing or contributing to business cases using customer, market, competitive, and business inputs.
• Strong experience translating Voice of Customer and market insights into product and GTM recommendations.
• Strong ability to simplify complex advertising, technology, or media capabilities into clear value propositions, positioning, and customer narratives.
• Strong understanding of the advertising and retail media ecosystem and how brands engage customers across physical and digital experiences.
• Proven ability to build strong cross functional relationships and influence across Product, Engineering, Sales, Operations, Media Strategy, and Marketing.
• Strong strategic and analytical skills with excellent written, verbal, presentation, and executive communication skills.
• Ability to thrive in a fast-paced, evolving environment, manage multiple priorities, and drive work forward.

Preferred

• Experience with in-store or In-Club media, digital screens, audio, sampling, experiential marketing, or commerce media.
• Experience with mobile or app-based advertising experiences connected to the physical shopping journey.
• Experience working in retail media, commerce media, advertising technology, or a multi-product ecosystem.
• Experience partnering with large advertisers and agencies to understand needs, identify opportunities, and drive product adoption.

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
• For Information About Benefits And Eligibility, See One.Walmart.
• San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00
• BENTONVILLE, Arkansas US-10929: The annual salary range for this position is $90,000.00 - $180,000.00
• Additional compensation includes Annual Or Quarterly Performance Bonuses.