Director, Portfolio Strategy & Product Marketing

Responsibilities

• Lead portfolio commercialization strategy across crop nutrition, biostimulant, and crop protection markets.
• Own segmentation, targeting, positioning, value propositions, pricing architecture, and channel strategy.
• Own the commercial direction of each product from development through launch and lifecycle management.
• Own label and claims strategy, partnering with Regulatory on registrations, substantiation, and compliance.
• Partner with Product Managers to translate technical capabilities, efficacy data, and customer needs into commercially successful products.
• Partner with Marketing to establish promotional strategy, message hierarchy, proof points, and sales-enablement priorities; Marketing owns creative development and execution.
• Build market, customer, competitive, pricing, and channel intelligence into portfolio plans, business cases, forecasts, and commercialization decisions.
• Work with the Chief Product Officer on product vision, roadmap priorities, portfolio architecture, and investment decisions.
• Align Product Management, R&D, Commercial Ag Science, Regulatory, Marketing, Sales, and Operations around commercialization plans and market outcomes.

Requirements

• Bachelor’s degree in agriculture, agronomy, agricultural economics, marketing, business, crop science, or a related field.
• At least 15 years of progressive experience in agricultural product marketing, portfolio strategy, product management, market development, or commercial leadership.
• Commercial leadership experience across both crop nutrition/fertilizer and crop protection.
• Proven success leading segmentation, positioning, pricing, channel, launch, lifecycle, and portfolio strategies for agricultural products.
• Strong understanding of grower economics, agricultural distribution, retail channels, product labels, claims, and commercialization requirements.
• Ability to translate technical and field-performance data into differentiated value propositions and commercially compelling strategies.
• Strong financial acumen and experience developing value-based pricing, channel economics, and product business cases.
• Proven ability to lead cross-functional teams and drive decisions without direct authority.
• Executive-level communication, judgment, and presence.

Preferred

• MBA or advanced degree in agribusiness, marketing, agricultural economics, agronomy, or a related field.
• Experience leading a multi-product portfolio within an established agricultural input company.
• Experience launching and scaling innovative or technically differentiated agricultural products.
• Experience across distributor, retailer, and direct-to-grower channels.
• Success operating in an entrepreneurial or rapidly scaling business.

Benefits

• Medical, dental, and vision insurance, optional FSA/HSA, 401k with 6% employer match, life and AD&D insurance, Employee Assistance Program, short & long term disability, tuition reimbursement, 21.67 days of paid time off + 10 holidays