Product Marketing Manager

Responsibilities

• Positioning & messaging
• Own Stable’s category story, competitive positioning, and messaging across all segments, from founders & solopreneurs to large enterprises
• Define and maintain ICPs and buyer personas for each segment, including the jobs-to-be-done and enterprise buying committee
• Ensure sales, marketing, product, and leadership are all telling the same story to the market
• Own messaging across the website, pricing page, and key in-product moments like onboarding, partnering with design and growth teams to test and improve conversion
• Product & platform
• Act as the bridge between product and go-to-market so the whole team knows what is being built, why it’s being built, and when it’s shipping
• Define how our products fit together, how they’re sequenced, and how our platform narrative evolves as we add more products to the Stable portfolio
• Partner with Product and Finance teams on pricing and packaging design
• Enablement & Launches

Requirements

• 5+ years in product marketing at a B2B SaaS company
• Experience at organizations selling to both SMB/self-serve and enterprise buyers
• A track record of positioning work that measurably moved win rates, conversion, or adoption
• Equal comfort partnering with and influencing both technical and non-technical stakeholders
• Experience leading launches end to end, from messaging through enablement and post-launch measurement
• Comfort with data and the ability to self serve insights
• Hands-on experience building with AI tools and curiosity about how buyers conduct research in the age of AI
• Sharp, concise writing, and excellent communication skills
• Experience with multi-product or platform positioning is a strong plus

Preferred

• Driven by impact : You believe in building programs that deliver real business results, not just surface-level activity.
• Relationship-oriented : You’re energized by people, and naturally build trust through clear communication, consistency, and value delivery.
• Experiment and optimize : You love testing new things, iterating on what works, and constantly looking for leverage.
• Autonomous and resourceful : You take ownership and move fast — even when the path is ambiguous.

Benefits

• Competitive salary, generous equity, and commission 🚀
• Unlimited vacation-time 🏖
• Medical, dental, and vision insurance 🏥
• Home office set-up 🖥
• Work from anywhere within US time zones (GMT-5 to GMT-10) 💻
• Opportunities to shape the future of Stable and grow into leadership roles 💌