Senior Product Marketing Manager, Communications & Connected Devices

Responsibilities

• Develop the Communications & Connected Devices marketing plan, prioritizing applications, buyer segments, and target accounts with business unit and sales leaders.
• Translate customer engineering challenges into differentiated messaging and value propositions that connect relevant DES solutions across business units.
• Lead integrated demand generation campaigns across digital, email, paid media, events, and account-based marketing, working with campaign, creative, and field marketing teams.
• Create and guide the development of technical content, including white papers, application stories, customer case studies, videos, and webinars. Work with subject matter experts to keep content accurate and useful.
• Map buyer journeys and develop content and nurture programs that support progression from initial interest to sales engagement.
• Partner with product management and business unit marketing on launches, translating product capabilities into relevant industry use cases and campaign plans.
• Equip sales and field teams with industry narratives, application content, and competitive positioning they can use in customer conversations.
• Use customer feedback, market research, and campaign results to refine priorities. Track lead quality, conversion, marketing-sourced pipeline, and return on marketing investment.

Requirements

• Bachelor’s degree in Electrical Engineering or a related technical field.
• Eight or more years of relevant experience in product marketing, technical marketing, or engineering content development, including demonstrated ownership of product marketing programs.
• Experience in communications, connected devices, or related electronics markets, with a strong technical foundation in at least one relevant application area.
• Proven ability to translate complex engineering topics into clear messaging and content for technical buyers and business decision-makers.
• Experience developing integrated marketing campaigns and using performance data to improve demand quality and pipeline contribution.
• Excellent written and verbal communication skills in English, with experience creating technical marketing content.
• Ability to lead work across global teams, influence without direct authority, and manage competing priorities with clear ownership and attention to detail.
• Ability to learn adjacent technologies and build effective working relationships with product managers, application engineers, and sales teams.

Preferred

• - Depth in RF and microwave design, wireless communications, antenna design, or connected device development.
• - Familiarity with optical design or imaging applications, including cameras and optical systems used in connected products.
• - Experience marketing engineering software or simulation solutions, with exposure to workflows that combine multiple engineering disciplines.
• - Knowledge of engineering data management or software quality workflows, and experience with account-based marketing or customer case study development.