Director of Product Marketing – Services

Responsibilities

• Define positioning, messaging and value propositions for DataWatcher and each proactive assessment, and make clear how each connects to the Cyera platform and to the others in the portfolio.
• Build a services narrative that resonates with CISOs, security leaders and data and AI governance owners, and with the practitioners who evaluate and run these programs.
• Own the go-to-market plan for each offering: audience, use cases, entry points, sales motion and success metrics.
• Position proactive assessments as entry points that lead to platform adoption and paid services engagements and build the customer journey that connects them.
• Lead launches and relaunches, including new assessment variants and responses to market events such as new AI regulation or high-profile breaches.
• Create sales and partner enablement: solution briefs, datasheets, pitch decks, FAQs, objection handling, battlecards and ROI and business-case tools.
• Partner with Demand Generation, Field Marketing and Content to run campaigns, webinars and events that turn services interest into qualified pipeline.
• Create meaningful content to support demand gen and sales engagement, including ebooks, videos, website content, webinars, etc.

Requirements

• 10+ years of product marketing, solutions marketing or closely related experience in B2B technology, with at least 3 years in cybersecurity, data security, risk or a comparable technical enterprise category.
• Proven experience marketing services, managed services, subscription advisory or professional services offerings, ideally alongside a software platform.
• A track record of owning positioning and messaging, and of leading end-to-end launches that produced measurable pipeline or revenue.
• Experience selling to or building content for CISOs and senior security and risk leaders.
• Excellent written and verbal communication, with the ability to turn complex technical and advisory work into clear, compelling stories for executive and practitioner audiences.
• Experience building sales enablement that field teams actually use, and working closely with sales leaders and solution engineers.
• Comfort with data: you set success metrics, track funnel and attach performance, and adjust the plan based on what the numbers show.
• Bachelor's degree or equivalent practical experience.

Benefits

• Ability to work remotely, with office setup reimbursement
• Competitive salary
• Unlimited PTO
• Paid holidays and sick time
• Health, vision, and dental insurance
• Life, short and long-term disability insurance