Product Marketing Manager - Legal Intake & Orchestration - 11926

Responsibilities

• Own and evolve positioning, messaging, and value propositions for Coupa's Legal Intake & Orchestration offering
• Translate complex product capabilities—including AI, agentic orchestration, workflow automation, integrations, intake, and legal operations use cases—into clear, differentiated customer value
• Develop persona-specific messaging for legal operations, General Counsel, legal technology leaders, procurement, IT, and other stakeholders
• Maintain a strong understanding of the legal technology landscape, customer pain points, emerging trends, and competitive alternatives
• Partner closely with Product Management to understand the roadmap and translate new capabilities into compelling market narratives and launches
• Personally create high-quality product marketing and sales enablement materials, including: Product and solution presentations; Sales decks and pitch materials; One-pagers and solution briefs; Battlecards and competitive materials; Customer-facing presentations; Website and campaign content; Product launch materials; Use-case and industry content
• Develop repeatable storytelling around key legal use cases such as legal intake, matter management, contract processes, self-service, legal service delivery, AI agents, and workflow orchestration
• Develop compelling product demos that bring key Legal Intake & Orchestration use cases to life; Become comfortable demonstrating the product directly to internal and external audiences; Work with Product and Solutions teams to create repeatable demo environments, scripts, and narratives; Plan and host webinars, virtual events, product launches, customer discussions, and educational sessions; Serve as a credible product and market voice with legal operations and legal technology audiences
• Support and participate in relationships with industry analysts and influencers covering legal technology, enterprise workflow automation, AI, and adjacent markets; Develop analyst briefing materials, presentations, product narratives, and supporting content; Participate in analyst briefings and inquiries and help communicate Coupa's differentiation and market strategy; Support submissions for relevant analyst reports, market assessments, awards, and industry recognition; Track market trends and analyst perspectives and translate them into actionable insights for Product, Marketing, and Sales
• Support go-to-market activities with consulting, technology, implementation, and ecosystem partners; Develop joint messaging, presentations, webinars, enablement materials, and other partner-facing assets; Help partners understand where Legal Intake & Orchestration fits within the broader legal technology ecosystem and how it complements existing systems such as CLMs, eBilling platforms, matter management systems, and enterprise applications; Participate in selected partner meetings, industry events, and joint go-to-market initiatives

Requirements

• 4–7 years of B2B product marketing or closely related experience, ideally in enterprise SaaS
• Direct experience working in legal technology is required. You should understand the legal tech ecosystem, legal operations teams, and the problems technology is being used to solve within corporate legal departments
• Strong product marketing fundamentals, including positioning, messaging, persona development, competitive intelligence, launches, and sales enablement
• Demonstrated ability to personally create polished, high-quality product marketing and sales materials
• Experience working with industry analysts, including supporting or participating in analyst briefings and inquiries
• Experience working with technology, consulting, implementation, or channel partners
• Strong presentation and storytelling skills, with the confidence to present to customers, prospects, partners, analysts, and internal executives
• Experience creating and delivering software demos or the technical aptitude and curiosity to quickly become proficient in doing so
• Experience planning and hosting webinars, virtual events, product sessions, or similar external programs
• Ability to understand sophisticated technology and turn it into simple, compelling business value

Benefits

• Global Well-Being Perks (For All Employees Globally)
• Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together
• Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month
• Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about
• Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents
• Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel
• Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles
• Please note: In addition to these global well-being perks, Coupa offers highly competitive, location-specific benefits packages (which include comprehensive medical/dental insurance, retirement/pension plans, and life or accident protection) tailored to your primary work location. Your recruiter will walk you through the specific regional benefits package for this role during the interview process.